How to Run a Competition on Instagram: Part 3

How to Run a Competition on Instagram: Part 3

It’s time for the final chapter in our article series all about how to run a fantastic competition on Instagram to build excitement about your brand, help you reach and en

How to Run a Competition on Instagram: Part 2

How to Run a Competition on Instagram: Part 2

The cat’s out of the bag… we have launched a competition on our Instagram @totalmerchandise

How to Run a Competition on Instagram: Part 1

How to Run a Competition on Instagram: Part 1

If you follow our Instagram @totalmerchandise, you’ll see that we’ve run a few competitions

How to Build Your Brand on Campus

How to Build Your Brand on Campus

The stereotype of students living on baked beans and dried noodles doesn’t seem to be the case anymore. We’re not saying they’re rolling in money as education

Company Branding - The Basics: Part 2

Company Branding - The Basics: Part 2

Earlier this week, we published an article which basically explained that 'Brand' was more than just a logo. Everything from the way the telephone is answered, right thr

Company Branding - The Basics

Company Branding - The Basics

Brand is everything and brand is everywhere but the word 'brand' doesn't necessarily just mean 'logo'. A logo, of course, is a major part of a brand, but bra

Psychological Studies to Help Your Marketing: Part 1

Psychological Studies to Help Your Marketing: Part 1

Psychology can be defined as “the scientific study of the human mind and its functions, especially those affecting behaviour in a given context”. In this way, it is

3 Top Tips On How To Make Your Copy The Best It Can Be

3 Top Tips On How To Make Your Copy The Best It Can Be

Most businesses use copy every day. From writing effective marketing emails to putting up content on their website, it is essential to write persuasive copy to sell your pr

Reasons Why Promotional Marketing is Essential

Reasons Why Promotional Marketing is Essential

In a world of digital marketing and social media campaigns, other long-standing forms of marketing are sometimes forgotten about. Whilst trends in the marketing world come and g

How the Facebook Newsfeed Works: Part 2

How the Facebook Newsfeed Works: Part 2

Understanding the Facebook algorithm is essential for your Facebook marketing campaigns. The news feed is based on a huge number of factors, and we’re here to help you und

How the Facebook Newsfeed Works: Part 1

How the Facebook Newsfeed Works: Part 1

It’s 2018, and Mark Zuckerberg announced at the beginning of this year that one of Facebook’s big focus areas for 2018 is “making sure the time we all spend on

The Evolution Of Marketing: Social Marketing Era

The Evolution Of Marketing: Social Marketing Era

As we discussed in part one of this two-part series, marketing has, in some form, been a