With digital marketing in the midst of its biggest ever boom, it’s easy to lose sight of the power of promotional products. Whilst their effectiveness isn’t as easily tracked through online analytics tools and data, the statistics demonstrating how powerful this type of marketing can be shows the clear benefits of buying promotional products for your customers. We’ve collected facts from the British Promotional Merchandise Association (BPMA), The Institute of Promotional Marketing (IPM) and the Promotional Products Association International (PPAI) to share with you.
1) 89% Of People Keep Promotional Products If They’re Practical
This demonstrates the importance of investing in useful gifts for your customers so that they continue to use them in the long term. This includes pens, oyster card holders, USBs, portable chargers, mugs, and more. In fact, USB sticks have been voted as the most useful promotional product to receive, winning 21% of survey votes.
2) Over £840 Million Is Spent On Promotional Merchandise Every Year
Do you think this significant amount of money would continue to be spent if promotional products weren’t a powerful tool?
3) Promotional Products Are Twice As Likely To Motivate Consumer Action As Standard Advertising
Whilst TV and magazine adverts can work to promote your brand, they are far more expensive and far less effective than promotional products. Save yourself some money and gain yourself some exposure.
4) 79% Of People Given Promotional Products Admit They’re More Likely To Do Business With The Brand
This is a statistic we can get on board with! Handing out promotional products is a great way, as a brand, to get your foot in the door to making a sale. It makes your brand stand out and look far more appealing than your competitors.
5) Promotional Products Increase Brand Awareness For 84% Of People
Even if you don’t make a sale at that moment, the exposure has been made. 84% of people who received a promotional product agreed that their awareness of the brand had increased. This is great in particular for local businesses who are looking to generate exposure and engagement with their brand; by giving out promotional products you are making an immediate connection with potential future customers.
6) 87% Of People Given A Complimentary Promotional Product Keep It For 12+ Months.
A TV ad disappears within a minute or so, but a promotional product can last for more than a year!
Has your brand invested in promotional products yet?