New year, new merch! The start of a whole new year is the perfect opportunity to give some careful consideration to the marketing and merchandise plans you've got coming up for the next 12 months - and whether you're looking at a calendar full of trade shows or want to find the perfect products to enhance an upcoming brand awareness drive, we've got you covered.
- How To Use Promotional Products To Effectively Market Your Business
- The Most Popular Promotional Products Of 2023
But of course, we can't launch into a post about 2024's most exciting new promotional products without first taking a moment to embrace the 'ins' and 'outs' trend that's been doing the rounds on social media. (And spoiler alert: there's no mention of wine or chocolate in these resolutions...)
Image created using Canva.
DO explore eco alternatives... if you can. We've got a huge range of eco-friendly promotional products available and we're confident that even if we don't already stock a particular item, we can find it for you.
DON'T limit your product options. If it's not broken, don't fix it - but if you've always ordered the same items, could 2024 be the year to consider looking at something different?
DO consider what your recipients actually want. We know you already do this - but we just wanted to flag the importance of remembering who your target demographic is when choosing your products.
DON'T follow product trends if they're not meaningful for your business. Just because it's briefly trending on TikTok, doesn't mean it will match your marketing - we're #justsaying.
DO be mindful of quantities when you're ordering. This one goes two ways: ensure you order enough to avoid any last-minute panics, while also not ordering so many that you're left with unwanted left-overs.
(See? We told you - no sugar or alcohol restrictions around here...)
The Most Exciting New Promotional Items To Consider For 2024
The Product team at Total Merchandise are always on the look out for the most exciting new products, meaning that we've got our finger firmly on the pulse of the latest marketing trends and ideas.
So without further ado, read on to discover some of our favourites, fresh for January '24...
Perfect for adding some green to any office, home, window sill or garden, our Mini Greenhouse kits will encourage everyone from school kids to retirees to get growing.
Take your pick from three different seed types, with each kit containing a plant pot that's printed in full colour with your logo to ensure your branding can truly bloom.
Take a look at our full range of our promotional plants and seeds.
Heart Chocolate Lolly
Valentine's Day is coming up fast - and our Heart Chocolate Lollies are perfect for sharing the love with your customers this February. Cute, cheerful and new on our website for V-Day 2024, these sweets will appeal to everyone from office workers to retail customers.
Available to order from 100 units and printed with your full colour design to the packaging, they're a cost-effective way to add some extra sweet appeal to any marketing campaign.
Explore more branded chocolate products here.
PLA Biodegradable Trolley Coins
Home compostable or biodegradable post-use, these PLA Biodegradable Trolley Coins are printed with your full colour design to one or both sides and are a great way to add an eco touch to your campaign.
Ready to order from just 100 units, they're a great way to generate daily brand awareness for your business, and will become a must-have part of their daily lives.
Explore our full range of promotional eco-friendly keyrings.
Square Recycled Paper Notebooks
Made from a blend of recycled card and paper, these smart eco notebooks are ideal for corporate settings and classrooms alike.
Available in your choice of 18 striking colours, each notebook will feature your logo printed to the front cover, as well as neatly applied to the sheets within.
Browse our full range of promotional eco notebooks.
1.2 Litre Extra Large Tumbler with Straw and Handle
Offering your recipients the perfect way to keep hydrated in 2024, this trending drinkware item is available in white and can be branded with your design in one or two colours.
This thoroughly refreshing merchandise idea can be ordered from just 20 units, and is suitable for holding both hot and cold drinks.
Explore our full range of branded water bottles.
Victoria Sponge Cake Jars
For an easy-to-distribute sweet treat that's ideal for distributing at events, our delicious cake jars are a must-consider. (They're also available in chocolate caramel flavour too, FYI.)
Bearing a full colour logo on the label, these tasty jars are perfect for handing out to customers who visit an event stand, popping into goodie bags or keeping stocked-up in a corporate kitchen. The only issue? They're pretty more-ish, so we're not sure they'll last long...
Explore more of our promotional snacks.
2m x 1m PVC Banner
Waterproof and UV-resistant, this banner is a budget-friendly way to add some extra brand awareness to any upcoming occasion. Available in white as standard, it's printed with your full colour design and offers the perfect blank canvas for everything from campaign imagery to contact details.
Highly cost-effective, they can be ordered from just one unit, with their neat dimensions making them easy to transport, set up, take down and store.
Explore our full range of promotional banners.
Bamboo Pot Garden
A great choice for encouraging your staff and customers to embrace some moments of calm on even the most whirlwind of days, these cute Bamboo Pot Garden sets feature your full colour design printed to the packaging.
The pots, which are made from bamboo, are available in a striking range of colours, and you can take your pick from flower, herb, vegetable or tree seeds.
Take a look at our full range of promotional seeds.
Microwave Popcorn Sachet
While Friday 19 January is National Popcorn Day, we think popcorn is a fantastic snack all-year round. Microwaveable in just three minutes, it's a great choice for everything from the office kitchen to a relaxed corporate event or charity fundraiser, with three flavours (sweet, salted and butter) available.
Available to order from 100 units, each package will feature your full colour design. Trust us - there's nothing corny about this idea!
Explore more of our promotional snacks.
Need help finding the perfect promotional products for your business? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or email email@example.com. Main image via Pexels.