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Bags drawstring-bags Backpacks

Promotional backpacks offer a practical, long-lasting way to get your brand seen day after day. Ideal for workplaces, universities, outdoor brands, tech companies and anyone who wants their logo used in daily life rather than tucked inside a cupboard, backpacks deliver strong repeat ad exposure.

These popular carry options are built for everyday use. From lightweight styles perfect for events and giveaways, through to premium business backpacks featuring padded laptop compartments and organisational pockets for employees and executive gifting — there’s a huge variety of styles available.

Whether you need branded backpacks for staff uniform consistency, onboarding packs, freshers week campaigns, charity events or retail-style resale merchandise, this category provides options suited to every purpose.

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Choosing the best backpack for your campaign

Different campaigns call for different styles, so think about practicality, brand visibility and intended use before making your selection.

Usage scenario — Office? Commuting? Travel? Student life? A business backpack or modern laptop rucksack may suit professional environments, while lightweight and compact styles may work better for events or giveaways.
Material choice — from traditional polyester to more premium finishes, waterproof options and recycled material models. Material speaks volumes about brand positioning.
Compartments & practicality — internal laptop sleeves, bottle pockets, zip pouches, and padded straps elevate usability and add perceived value, which can improve brand association.
Brand impact — printing vs embroidery. Larger print areas give bold exposure, embroidery creates a premium finish.
Budget – mass campaign giveaways may require simpler, cost-efficient options, while corporate gifting or employee packs can justify higher-quality structured backpacks.

Backpacks are used everywhere — from morning commutes to international travel. When a branded backpack leaves a building, office or campus… the branding travels too. Daily impressions, wide visibility and functional usefulness means they offer long-term ROI compared to single-use or desk-only branded items.

Backpacks are one of the most versatile branded bag formats, making them a smart promotional choice for brands across every sector.

Why not explore the full range of drawstring-bags we supply, including drawstring bags, and backpacks?

Curated by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.