Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business.

Whether you're a start-up looking to increase awareness for your business or are an established firm that's keen to bump up customer retention figures, products branded with your logo are a great way to engage with your customers, generate leads and keep your company at the front of people's minds. 


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With more impact than a business card and less cost than a billboard or TV advert, promotional products combine a practical giveaway item with cost effectiveness, ease of distribution and meaningful brand exposure. What's not to love?

Need further convincing that promotional products could work for your business? Read on to discover five reasons why promotional products work so well in 2024.

It Increases People's Likelihood Of Working With You

Whether you sell products or offer a service, research from the British Promotional Merchandise Association (BPMA) shows that customers have a 96% propensity to work with you after receiving a piece of promotional merchandise that's been branded with your logo. 

That's a pretty impressive stat, right? And if you think about it, it makes total sense - after all, choosing a product that your customers will regularly use is a great way to create subtle yet meaningful brand awareness.

And it doesn't end there: that very same data set from the BPMA shows that customers are 75% more likely to work with you again after receiving merchandise with your branding. 

Explore our best-selling products for an instant inspiration fix. 

It Can Create A Ripple Effect Of Recommendations

Combining merchandise with a stellar customer experience is a great way to increase the chances of your clients recommending you to their friends and family. 

A piece of carefully chosen merchandise that showcases your business is ideal for ensuring your brand is on the tip of people's tongues. 

For example, if you manage an estate agent or property firm, choosing something like our House Shaped Keyring to give to customers is a great way to ensure your company is on their radar even when their own needs for your services have come to an end. 

It Can Solidify A Relationship At The End Of A Transaction

Whether you sell products, services or experiences, handing a satisfied customer a product that will remind them of their experience with your brand is a great to solidify your brand in their mind. 

Operate in a retail setting? Something as simple as handing over a tote bag instead of a plastic carrier bag is a great way to create a favourable brand impression that asserts your business as eco-aware. Such a product is also great for being used every day by your customers, meaning your branding will be on display day after day, wherever your customers go. 

Handing over a gift - whether it's something as simple as a bag or a more statement "thanks for choosing us" item - at the end of a transaction is an elegant way to draw your working partnership to a close (until the next time, of course!) and will ensure things end on a high.

On the note of customer gifting: explore our full range of corporate gifts.

It's A Longer-Lasting Advertising Solution Than Other Methods

Don't get us wrong: print, media and digital advertising all have their very valuable places within the marketing mix. However, when it comes to long-lasting brand awareness potential, it doesn't get much better than branded products. 

After all, a page in a magazine will be turned, a TV channel can be muted or changed, and a social media advert can be scrolled past on a congested timeline.

A product, however, can create a longer lasting impression due to its tangibility and sense of purpose. A branded water bottle, for example, can go with your customers to the gym, the office, on holiday... Meaning your logo will, too!

There Are Merchandise Options To Suit Any Business & Budget

Whether you're looking for products to tie-in with your specific industry or have a precise amount of budget to work with, the sheer range of merchandise that's available means that there are products to suit any business. 

At Total Merchandise, we have around 5,000 products on our website at any given time. Our product categories range from eco tech and budget biros to staff uniform items and branded notebooks, with items to suit any industry and marketing activity. 

If you can't find the swag you're looking for, our expert Product team are always happy to help you track down the perfect items. 

Whatever sector you operate in and no matter how big or small your budget, there are merchandise options to match. Choosing products that can accommodate both the needs of your business and the desires of your customers is essential... And Total Merchandise is here to help every step of the way!

Looking for the perfect merchandise option for your business? Explore our range of best-selling promotional products and find the perfect fit for your brand today. Need any assistance? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or by emailing info@totalmerchandise.co.uk. Main image: Startup Stock Photos via Pixabay.

Written by

Katie Clark | Head of Digital Marketing

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

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