Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, Wimbledon or even the summer Olympics, millions of people across the UK tuned in to the BBC to enjoy a busy sporting summer.

In fact, the total television reach during the summer of 2021 was a whopping 50.8 million, meaning 84% of the population went to the BBC to watch sport. With that being said, it wouldn't be a giant leap to assume there will be a similar percentage again this year and gifting your customers and colleagues with relatable sports items is a sure way to reach gold with your marketing efforts.


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Key 2022 Sports Events Your Brand Should Be Part Of

2022 has a jam-packed calendar of sporting events and we've already seen some major competitions including the Winter Olympic Games, Six Nations rugby championships, Australian Open tennis grand slam, and the start of the Women's Cricket World Cup.

So what else has 2022 got in store for us and how can you align your brand awareness with these huge sporting events?

Serve Up the Right Merchandise for Wimbledon 2022

Most people would agree that Wimbledon is the most prestigious and most popular of all the tennis tournaments. Out of the four grand slam competitions (Australian Open, US Open, Wimbledon, and French Open), Wimbledon by far attracts the most attention - perhaps it's the Pimms and strawberries and cream? 

But don't just take our word for it... the BBC accumulated a record 15.5 million viewers over the first four days of the tournament last year! Gifting your customers and team members with some tennis-inspired merch ready for June 27th is sure to give you the match point.

For those nail-biting moments, any recipient will appreciate having a Stress Tennis Ball to hand. Printed with your company logo or message, make your promotional game, set and match with these fantastic tennis ball-shaped stress balls.

Guaranteed to promote your branding during and even after Wimbledon is the Tennis Ball Lip Balm. Each pot is designed to replicate a tennis ball and is complete with your design printed to the lid, whilst the inside is filled with soft and nourishing cocoa butter and coconut oil lip balm.

Get a Kick Out of Your Football-Friendly Marketing

Two major football tournaments to add to your calendar are the Women's Euro 2022 (6th - 31st July 2022) and the Football World Cup (21st November - 18th December 2022). Aligning your promotional activity with key football matches is a no-brainer means of getting your brand noticed; after all, it is the most popular sport in the UK!

Why focus on these two tournaments specifically? England will be hosting the Women's Euros and they hope to go one better than the men's team by becoming European champions for the first time. The World Cup will be a little different this year, taking place at the end of the year to avoid Qatar's intense summer heat. 

It's coming home with these Clap Banners! Personalised with your design printed to both sides, why not choose a famous chant ("come on, England" perhaps?) to one side and your business name and logo to the other?

Perfect for adding some action to your football marketing is the Inflatable Football. Supplied deflated, once blown up these promotional inflatable balls will have all eyes on your branding.

Aim for Gold with These Commonwealth Games-Inspired Items

The Commonwealth Games - often referred to as the Friendly Games - is an international multi-sport event involving athletes from the Commonwealth of Nations, and this year the event is being held in Birmingham from July 28th to August 8th. The event has taken place every four years since 1930 (with the exception of 1942 and 1946) and 2022 is the third time England has had the pleasure of hosting.

With sports ranging from judo and powerlifting to cricket and swimming - just to name a few - the Birmingham 2022 competition schedule features more medal events for women than men for the first time in Commonwealth Games history, as well as a fully integrated para-sport programme. It's safe to say Brits are set for a summer of spectacular home Games. 

With beach volleyball lined up on the schedule, our Bondi Beach Balls would be a fitting sporting gift for the event. Available in a variety of bright colours and personalised with your artwork to one pannel, they offer a fun and unique way of promoting your logo.

The Birmingham 2022 Commonwealth Games includes a whole host of various aquatic games and our printed Swimming Caps are the perfect product. Whether you run a leisure centre or swimming club or your employees simply enjoy a swim outside of work, you can be sure these promotional caps will be appreciated.

Try These Promotional Products for the Rugby League World Cup

Delayed by a year, the Rugby League World Cup (RLWC) tournament features 61 games and for the first time in history, the men's, women's and wheelchair tournaments will take place together in 2022. The event is another that England has the pleasure of hosting and all 61 matches will take place across different stadiums, showcasing the culture and diversity that England has to offer.

You really can't go wrong with these Mini Rugby Balls for any RLWC-related campaign! These miniature rugby balls are printed with your custom design to not one, but all four panels for maximum impact.

Fact: rugby is an intense sport! So these Stress Rugby Balls are sure to be appreciated by any avid rugby fan. Available in a variety of colours and printed with your logo, they will advertise your business with every squeeze.

Of course, these are just a few of the many sporting events that will be taking place this year. Whether your customers are watching or taking part in sport, our range of promotional sports items makes the perfect addition to any sports and fitness marketing campaign. Need help finding a specific item? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or email info@totalmerchandise.co.uk. Main image via Pexels.

Written by

Jason O'Connor | Co-Founder and Sales Director

Jason is Sales Director and co-founded Total Merchandise in 2004. Sitting at the heart of the business, he is one of the most authoritative and trusted figures in the industry. Along with the other directors, his hard work has led to the business growing from a spare room set-up to an award-winning company that works with huge brands across the UK and employs close to 30 people. When he's not in the office, Jason likes to relax with music or Netflix boxsets, spend time with his family and walk his dogs.

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