With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020.
These aren't just any old merchandise items; these are the branded giveaways that businesses across the UK have used to promote their brand, values and marketing objectives time and time again throughout the year.
Our most popular products of 2020 have been the superheroes of promotional objectives; with that being said, let's dive in and discover what exactly has been crowned 2020 best seller.
- The TM Edit: Our Most Popular Promotional Products Of 2019
- Promotional Products To Tap Into Your Customers' 2021 Goals
Changes To The Promotional Merchandise Industry In 2020
It goes without saying that businesses across the UK have had to adapt to a new environment and a change in consumer needs and requirements - and it's been no exception here at Total Merchandise.
Although our most popular promotional products have still made the top tier (pardon the pun), it will come as no surprise that our customers' promotional needs have changed hugely this year. Here at TM, our clients are at the heart of our business so we adapted and made sure we had the best and most sought-after products available.
Without a doubt, 2020 has been the definition of 'unprecedented times' but there have been some huge positives to come out of this year. For example, although people have been unable to embrace each other face-to-face, many businesses and their customers have become closer with the brilliance that is the internet and, of course, logo-printed merchandise.
So without further ado, get inspired with our ten best-selling merchandise items of 2020 - and we're confident they'll continue to be popular in the new year, too!
10. Electra Metal Ballpens
Last but by no means least in our top 10 is our Electra Metal Ballpens. These promotional pens have once again made our top 10 best selling items for good reason; available with just 48-hour dispatch and starting from as little as 39p per unit, it really is no surprise that these promotional pens have been popular with UK businesses this year.
With a choice of 12 stylish colours and the option to either print or engrave your logo to the barrel, these popular printed pens offer eye-catching and long-lasting brand awareness.
Did you know that promotional writing instruments generate an average of 3,000 impressions throughout their lifetime?
9. Printed Reusable Face Mask
A new entry to our best selling promotional products is the Printed Reusable Face Mask. As the name suggests, these branded reusable face masks are custom-printed with your corporate artwork in full colour, and are machine washable and rewearable. The result? A practical promotional item that offers functionality to the end-user and repeated visibility for your logo.
Whilst these branded face masks do not protect against infective agents, they do help to offer preventive hygiene and can ensure safety awareness. Each of these reusable face coverings helps to create a physical barrier between potentially contaminated hands and passages to the lungs, as well as reminding the wearer to adhere to social distancing guidelines.
8. Budget Nylon Drawstring Bags
Keeping their spot in our top 10 best-selling merchandise items is the Budget Nylon Drawstring Bags. These branded drawstring bags are available to order from mere pennies and boast a large print area to flaunt your logo or marketing message.
Did you know that promotional bags are kept for an average of 11 months? Oh, but it doesn't end there... An average of 3,300 impressions is generated throughout the lifetime of a logo-printed bag.
Our best-selling low-cost nylon drawstring bags are available in a variety of bright colours, sure to draw attention to your brand wherever they are used. Not to mention that they're suitable for almost any demographic!
7. A5 Soft Touch PU Notebooks
Offering functionality for both the end-user and your business, it's no wonder these branded notebooks have earned a place in our top 10. Available in over 20 colours and boasting many print options to the front cover, these soft-touch notebooks are popular with UK businesses and their customers.
These custom notebooks can be made completely bespoke to your brand and make the perfect high-perceived value giveaway. Whether you gift these handy promotional notebooks to your customers or colleagues, one thing is for sure: they'll keep your brand present in the recipients' day-to-day lives.
6. Adjustable 3 Layer Face Mask
Another new product that has made it to the most popular items of 2020: the Adjustable 3 Layer Face Mask. Featuring adjustable toggles on each ear strap, these promotional face coverings provide a comfortable custom fit and feature a pocket for an optional extra filter. These branded face masks are made from woven fabric construction to allow it to be washed and reused, therefore extending visibility for your logo and stretching your budget that bit further.
Breathable, shaped to fit snugly over the nose and under the chin, and with a bendable wire across the nose, these branded face masks are the ideal solution for in the workplace and whilst in public places. Each promotional face mask features your logo printed in up to striking full colour for maximum brand visibility.
5. Coloured Cotton Tote Bags
Practical and suitable for almost any campaign, it's no surprise that our Coloured Cotton Tote Bags are number five in this year's best sellers list. These branded tote bags are available in a rainbow of colours and with your logo printed to one or both sides, they provide undeniable business exposure.
These cotton tote bags are a fantastic alternative to plastic carrier bags; made from 5oz cotton to promote your brand in an eco-friendly light and help reduce to amount of plastic pollution.
Fun fact alert: 50% of consumers are more likely to do business with the advertiser that gave them the promotional bag - neat, right?
4. Cambridge Promotional Mugs
The Cambridge Promotional Mug often makes an appearance in our best sellers and 2020 is no exception. After all, who doesn't need a mug? Even if the recipient doesn't opt for hot drinks, their new promo mug has other uses: it could even be used as a pen pot to hold all of their desk stationery! Whatever purpose they hold for the end-user, one thing is certain: they place your brand on prime display across the UK.
3. Printed Cotton Tote Bags
These best-selling branded reusable bags are made from 5oz natural cotton, offering an eco-friendly (and stylish!) shoulder bag alternative to plastic carriers. Combining long-lasting brand awareness with budget-friendly prices, it's no surprised that UK businesses chose these promotional tote bags time and time again this year.
Low-cost and high-impact, these printed tote bags are a no-brainer way to help generate visibility for your logo. Once printed with your message and distributed to your customers, these promotional bags will carry your brand wherever they go.
2. Curvy Ballpens
We're sure you guessed it... In second place for 2020 is our highly popular Curvy Ballpen. After all, who doesn't need a pen? Printed with your logo and available in a range of 30 vibrant colourways, there's a Curvy to suit any business' marketing campaign or colour scheme.
Our Curvy Ballpen is also available in a range of innovative styles, including:
- Nash Curvy Antibacterial Ballpens
- Curvy Stylus Ballpens
- Curvy Highlighter Ballpens
- Eco Bamboo Curvy Ballpens
Now, drum roll please, it's time to find out which product is crowned our most popular item of 2020...
1. Double Layer Reusable Face Mask
Our Double Layer Reusable Face Mask features two layers of fabric and two elasticated ear loops to fit most almost any age group. With an antimicrobial and water-repellent finish, these branded face masks have been a true hero product of 2020 and can be washed and reused time and time again. The result? Repeated visibility for your logo and your brand being inline with the 'new normal' environment.
Offering repeated visibility for your brand in the 'new normal' environment, it really is no surprise that these COVID-centred items were our top seller of the year.
So there we have it, our top 10 most popular products of 2020. For more inspiration, check out our full range of best-selling promotional merchandise for your 2021 marketing endeavours. Need help finding a specific item? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or email firstname.lastname@example.org today. Main image via Pexels.