Promotional Products To Tap Into Your Customers 2021 Goals

It's common knowledge that the end of a year and the start of a new one creates a certain boost of positivity and motivation among people, from which New Year's resolutions are made. So what better way to connect with your customers as we head ever closer to January than by considering promotional products that align with their 2021 goals?

Read on to discover Brits' most popular resolutions - and to discover the promotional items that can help them tap into these goals.


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The History Of New Year's Resolutions: Where It All Began

Firstly, let's find out where the tradition of New Year's resolutions came from. The origins of NY resolutions can be dated back to 4,000 years ago to ancient Babylon. The Babylonians would plant crops, crown a new King or pledge loyalty to the reigning one, and make promises to the gods that they would pay their debts and return borrowed items - all as part of the Akitu festival, a 12-day celebration of the New Year.

The New Year resolution trend continued in ancient Rome, with Emperor Julius Caesar introducing a new calendar in 46 B.C. that declared January 1st as the start of the new year. The new date would honour the two-faced god, Janus, who symbolically looked back into the previous year and forwards into the new one. On this date, the Romans would offer sacrifices to Janus and make promises of good behaviour for the year ahead.

And it doesn't end there: New Year's resolutions can also be dated back to the Middle Ages, when Knights would renew their vow to chivalry. This celebration - known as the 'Peacock Vow' as Knights would place their hands on a live or roasted peacock - took place at the end of the year, resolving to continue their knighthood values into the new year.

Peacock Logobug

Britain's Top Five New Year's Resolutions

So, what exactly are the UK's most popular New Year's resolutions and how can you help your customers achieve them? A recent study, published by YouGov, states the following UK New Year Resolution facts:

  • In at number one with 47% of people choosing it as their top goal is to increase exercise and improve fitness.
  • Secondly, 44% of Brits set losing weight as their new year goal.
  • In third place is to improve diet, with 41% of the people making New Year's resolutions aiming for this.
  • Then, 31% of Brits say they are aiming to save more money.
  • Lastly, 18% of people are choosing to take up a new hobby.

As the top three New Year's resolutions relate to health improvement, it would be fitting to gift your customers with branded health and fitness items to help them achieve their 2021 fitness goals, don't you think?

How To Keep Resolutions & Promote Your Brand Simultaneously

We've got the perfect solution to help your customers and colleagues stick to their 2021 goals whilst extending your brand awareness at the same time: promotional merchandise. 

A key factor to enable anyone to achieve their New Year's resolutions is to work with a time-frame to achieve them by. So what better way to encourage your customers to keep on-track than with a branded diary printed with your logo? Our promotional A5 Daily Colombia Diary is the perfect item to enable your target audience to keep on top of their plans and goals.

Continuing along the same line of thought, making notes is a great way to stay motivated and track your progress - so look no further than our A5 Soft Touch Notebook and Pen. Available in a variety of colours and your logo taking centre stage, these branded notebook sets offer longer-lasting logo exposure.

Don't forget to treat your customers when they reach a milestone! For instance, your customers might be one of the 47% that aim to exercise more or part of the 31% that have the goal to save money - meaning that gifting your clients with chocolate printed with your logo gives them the perfect opportunity to treat themselves once they've hit a target.

Receiving support has a big impact on whether someone achieves their New Year's resolutions - or not, as the case more often than not is. With that in mind, show your customers that they have your full support with these A5 Greetings Cards, personalised with your full colour design to the front and printed with a message from your brand inside.

One thing New Year's resolutions have in common with both your customers and your business is to never give up - especially after everything 2020 has thrown at us all! For the recipient, your promotional products provide functionality and motivation. For your brand, merchandise will create fuss-free extended visibility for your logo and your clients will remember your business for helping them achieve their 2021 goals.

From promotional calendars and diaries to printed sports and fitness items, we've got the perfect products to tap into your customers' goals and resolutions this winter. Need help finding a specific item? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or email info@totalmerchandise.co.uk today. Main image from Pexels.com

Written by

Alexandra Horridge | Digital Marketing Executive

With five years of experience across both agency and client-side digital marketing, Ally brings a wide range of expertise to the TM team. Ally possesses the technical and creative abilities to create engaging promotional merchandise content and paid media campaigns. A keen photographer, Ally also takes many of the shots you'll see in our articles and social posts. Outside of work, she assists at a local smallholding and has developed a love for all animals, including her African Grey Parrot - Maxwell.

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