Branded Cycling Merchandise

For Wheel Brand Impact, Look No Further Than Promotional Cycling Accessories

Our range of branded cycling products is ideal for encouraging and supporting those of your customers who prefer two wheels to four. 

Whether they cycle to work or simply ride a bike for exercise, we have a wide selection of promotional cycling gear available. All our products are ideal for helping to keep customers safe and comfortable when they're cycling, whilst also boosting your brand awareness among commuters, fitness fans and more.

From promotional bike lights and hi-vis safety reflectors to waterproof bike seat covers and branded water bottles, we've got a wide assortment of branded cycling accessories available. Found what you're looking for? Simply fill out our Rapid Quote form to receive pricing within one working hour. 

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Silicone Bike Lights
Silicone Bike Lights

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Make A Wheel Difference With Promotional Cycling Merchandise

Put your foot to the pedal and ramp up brand awareness for your business with the help of promotional bike gear.

From safety essentials (such as hi vis clothing) to bicycle must-haves (including printed bike seat covers and even promotional bike repair kits), we've got all your customers could possibly need for cycling to work and keeping their bikes in tip-top condition.

According to research, 6% of adults across the UK cycled to work between 2018-2019. Whilst it might not sound like the mightiest of figures, the reality is this: the figure is going up all the time.

With Brits keen to do their bit to reduce pollution and environmental damage, it's little surprise that opting for 'greener' ways to travel is proving increasingly popular, be it on a standard pedal bike or perhaps even on an electronic bike (also known as eBikes).  

As well as the obvious eco credentials, hopping on a bike also has a host of health benefits attached, too - and with the government nominating cycling as a preferable 'Covid-secure' means for Brits to get to work, the popularity of the activity is likely to only keep growing. 

Whether you want to support your customers as they embrace the new normal and swap their traditional commute for cycling or you simply want to show you have their fitness and wellbeing in mind, there's no better time to tap into our range of promotional cycling accessories.

Customer Wellbeing Matters With Branded Cycling Accessories

Riding a bike can open up whole new worlds. Whether it's for exercise, to get to work or simply for pure enjoyment, hopping on a bicycle can offer a whole range of health benefits, including improving fitness, increasing endurance and a whole host of other positive side effects. 

Much like anything, it's not without its risks - so why not help your customers feel that bit more protected when they're on two wheels by providing them with branded cycling merchandise to keep them safe?

Take, for example, our range of personalised hi vis. Our Reflective Armbands (printed with your branding in one colour) and Hi Vis Backpack Covers (printed with your branding in up-to four colours) are both ideal for keeping your customers perfectly visible in dark or gloomy conditions. Take it one step further by choosing our Safety Reflective Printed Hi Vis Vests; luminous in yellow or orange, they'll ensure the wearer is visible in all conditions. 

Help Commuters Cycle To Work With Printed Cycling Products

With COVID-19 government guidelines advising commuters to walk or cycle to work where possible, odds are that a significant number of your customers will be investing in bicycles as we step into the 'new normal'.

With that in mind, what better time to add a sporting element to your marketing campaign by showing your business is there to help them push off with a new way of getting to work?

Items such as promotional bike lights, printed bike seat covers and hi vis backpack covers can really help people find their feet as they make the transition from public transport to cycling, and are a great way to show your company has the health and safety of its customers at heart.

If they're new to the world of biking, branded cycling products can be a great way to align your brand with what's going to become an important part of their daily lives - and help make the experience easier and more fuss-free for them, too. 

Choose Promotional Cycling Accessories For Everyday Use

Of course, the beauty of some of our branded cycling gear is that it isn't limited purely to being used on two wheels.

Rather, some of our printed cycling products, such as our ride-friendly branded backpacks (we're looking at you, Triangle City Bag) and Spiro Performance Aircool Printed T-shirts are ideal for use off-the-saddle, too.

By picking products that can be incorporated into day-to-day life - such as our Fit Watch or glow in the dark branded water bottles - you can be confident that your logo and corporate message will be clocked by countless potential new customers, generating positive awareness for your business with every outing. 

Can't find the perfect branded cycling merchandise for your upcoming marketing campaign? Contact our friendly and experienced Sales team today by calling 01376 509092 or emailing

Why not explore the full range of sports we supply, including sports bottles, golf, cycling, pedometers & digital counters, sportswear and accessories, and inflatables?

Curated by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

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