How Has Marketing Changed Over Time: Part 1

It is undeniable that marketing has changed in profound ways. Since purchasing power has really fallen into the consumers' hands through the numerous amounts of customers reviews, online data, and countless retailers to purchase from, the marketing game has been brought up a level… or 10. We thought it would be interesting to take a look at how marketing has changed from, say, 50 years ago, to now.

Video

Several years ago, when you’d scroll through Facebook or Twitter, it was all copy. Videos were scarce in your feed. With every other person owning a smartphone, and the need for an expensive camera to make videos gone, anyone can create decent video content.

Nowadays, marketers harness the power of video to engage consumers on social media, answer customers questions, and give a real-life quality to their business. You can wow your online audience every day by sharing videos.

Social media

Social media for marketing has really come a long way. Did you ever see ads back in the 1970s for a ‘social media marketing’ role? Or a ‘social content creator?’. No, neither did we. The online social world was rather limited 50 years ago. Sure, there were forums and other platforms to talk, but nothing to the scale that social media giants Facebook and Instagram are now.

It’s more important than ever for businesses to have a strong online social media presence for a number of reasons. It shows that you are open. It gives you a chance to demonstrate creativeness. It shows your customers a more human, personal side to your business. It gives you the opportunity to interact with potential customers. It can increase your engagement and sales through your website.

Spending has changed

If most of your marketing is done through social media platforms and said social media platforms are often free, it could be that you don’t spend a penny on your marketing. Nowadays, a lot of brands spend their marketing budget going to agencies to design their content and apps and to run their social media.

It can really be a full-time job! Similarly, as we mentioned video before, businesses are now going to media experts to help create high-quality video for their website or social platforms. This move to digital media is making businesses spend money in a completely new way. Move over TV ads…

Keep your eyes peeled for part two of this article series, coming next week!

Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki

Colour Guide: Everything You Need To Know About Blue Promotional Items

Colour Guide: Everything You Need To Know About Blue Promotional Items

With Blue Monday in sight, there's no better time to take a moment or two to think about the colour blue in all its glory. Because it's really not all bad, despite the n

How To Use Promotional Products Effectively To Boost Your Business

How To Use Promotional Products Effectively To Boost Your Business

If you've never ordered promotional products before, it can feel a little overwhelming. After all, there are countless product options out there and it can be hard t

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no o

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th

Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The days are getting longer, the birdsong is getting louder and one thing is becoming increasingly clear - spring is nearly here. If you're looking for a Q2 refresh

TM Edit: 9 Easter Promo Products To Help Your Brand Hop Into Spring

TM Edit: 9 Easter Promo Products To Help Your Brand Hop Into Spring

With Spring on the horizon and Easter 2025 fast approaching, consider this your sign to hop to it and get organised with your seasonal marketing plans. Whether you&rsquo