How Has Marketing Changed Over Time: Part 2

Part 1 of this article series about the development of marketing techniques over the past few decades discussed how key video now is to our strategies, how social media’s place in a marketing plan has risen, and how budget allocations have changed. These are just some of the many ways marketing has changed over time, and today’s article is going to share a few more ways the marketing world has developed for brands.

More Channels Are Used

One brand does not equal just one website anymore. It is likely that with a brand comes:

  • A website
  • A blog
  • A Facebook page
  • An Instagram profile
  • A Twitter profile
  • A LinkedIn account
  • An e-mail platform
  • And more!

The point is that marketing now operates in a multi-channel world, whereby many channels are used to maximise engagement and reach with customers. These channels all come with their own myriad of benefits, but together they work to ensure that as many potential customers as possible are aware of your brand.

Analytics

Make sure to leverage your LinkedIn, Facebook, website etc.’s analytics. The data we now have at our fingertips is incredible, so make sure you are regularly examining your analytics in order to achieve maximum ROI on your marketing campaigns. With Google Analytics, Facebook Ads, and other channels, we can examine whether certain ads, articles and content are generating the traffic we want and are leading to sales. Take advantage of these amazing tools!

More customer-focused

Before, marketing used to be all about the product or service. While that is still key, marketing has taken a turn to focus on the customer. Brands are now focusing on fulfilling the needs of specific customers, whether that is becoming more environmentally conscious by switching out plastic bags or stopping the testing of their products on animals, or by becoming more accessible by taking the brand round various locations. Either way, marketing campaigns and efforts are now heavily influenced by potential customers and their habits, beliefs, and personalities. The marketing world has to recognise that people have changed; they won’t wait on hold for customer service, they will go to social media and expect a rapid response; they won’t just passively purchase an item, they want to be shown why your brand is meaningful; they don’t have limited options, in fact they have innumerable options at the click of a ‘Search’ button, so marketing must now step-up and be seen.

Do you know of any other major ways the marketing game has changed? We expect to see even more massive changes now with a rise in technology such as augmented and virtual reality! Watch this space… 

Written by

Katie Reed | Product Team Supervisor

With 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

The TM Edit: Top 10 Spring-Friendly Merch To Hop On This Season

The TM Edit: Top 10 Spring-Friendly Merch To Hop On This Season

Rumour has it, the start of spring is just around the corner... In fact, we only have to be patient for a matter of weeks for the astronomical spring to begin on Sunday 20th Mar...

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Hashtags at the ready people because it's almost time to celebrate #ChampagneDay 🥂 In fact, you will be able to raise a glass in t-minus (approximately) 12 ho...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

Must-Have Merch for Your Brands Spring/Summer Marketing

Must-Have Merch for Your Brands Spring/Summer Marketing

Warmer and longer days are officially coming! So now is the perfect time to consider how your business is going to generate positive brand awareness throughout the spring and su...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...