Time for a Spring Clean of Your Marketing Strategy

Now that it’s (finally!) starting to feel like spring, it’s time to perhaps consider doing a spring clean of your marketing strategy! Spring is all about a change, cleanse, and throwing things away – this can all be applied to your marketing.

Revamping your marketing might have been something you’ve been intending to do for a while but never got round to doing; spring is the time to do this. We’ve put together a list of recommendations to help you get back on track with your marketing – it’s time to dust off your strategies and start to plant your seeds of success!

Social media
Take a while to look at each of the social media platforms you are on and see if your presence is as strong as you would like it to be. Are you posting relevant, engaging material regularly? Make sure that you are in line with your goals.

For instance, if you wanted to apply a more personal feel to your Facebook/ Instagram page by sharing news about new employees or behind the scenes content, but never got around to doing this. Spring is the time to assess how you can incorporate this goal into your strategy and get your messages out.

For spring cleaning, it’s ‘out with the old and in with the new’. We recently posted about how to utilise your LinkedIn account for maximum engagement, so perhaps Spring could be the time to bring in a new platform that you hadn’t yet considered.

Another thing you could add to your marketing strategy is a company hashtag. This could be something as simple as #companyname or it could be something more creative, such as a company slogan or catchphrase, for instance, KitKat’s #takeabreak.

Be more engaging
Out with the old, as we said earlier. Don’t post old content or content that is not interesting to your audience. Engage in a genuine way that isn’t a standard sales pitch. You could share industry-relevant infographics or behind-the-scenes images to interesting events. Take live videos or other trends such as augmented reality on board for engaging content.

Your social media efforts will be at their best when you base your content around your customers’ needs and wants.

The sun is (kind of) starting to shine: it’s time to spring clean your marketing plan! Get rid of the clutter you’ve collected over the year, and try to get back on track with the goals you set at the beginning of the year. Happy spring cleaning!

Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

The Best Office Award Ideas (And The Trophies To Match!)

The Best Office Award Ideas (And The Trophies To Match!)

If you're currently planning an awards ceremony and are looking for the perfect trophy titles - not to mention the perfect trophies! - we can help. We've got yea

Colour Guide: Everything You Need To Know About Blue Promotional Items

Colour Guide: Everything You Need To Know About Blue Promotional Items

With Blue Monday in sight, there's no better time to take a moment or two to think about the colour blue in all its glory. Because it's really not all bad, despite the n

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE:

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no o

Plantable Promotional Products To Let Your Brand Bloom This Spring

Plantable Promotional Products To Let Your Brand Bloom This Spring

Winter is slowly edging away - well, kind of - and now's the perfect time to start planning for your spring marketing activity. And what better way to grow your bran

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Last week, we attended the BPMA Awards: an annual celebration of the promotional merchandise industry, hosted by the British Promotional Merchandise Association (BPMA).

12 Valentine's Day Merchandise Ideas To Show Customers You Care

12 Valentine's Day Merchandise Ideas To Show Customers You Care

Valentine's Day 2024 is fast approaching - and this year, why not show your clients exactly how much your company appreciates their business? After all, sho