Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

Your Guide to Email Marketing by Total Merchandise: Part 2

Last week we explained how email marketing has the highest ROI than any other marketing channels, therefore if some of your marketing efforts aren’t focused here, you’re missing out on a huge opportunity to drive sales, increase the click-through rate to your website and ultimately increase your business’ revenue. We’re continuing on this series of best practices for your email marketing to aid your future marketing campaigns.

 

Break up your list

By splitting up your email list into smaller fragments, you will be able to better market specific areas of your business to the right people, and this should lead to higher conversions. This will also decrease your unsubscribe rates. Once you’ve broken your email list into groups it becomes a lot easier to know what messages to share with your audience. You can split your list up in certain ways. For instance, your new subscribers could receive a welcome email with some information about your brand, or you could target inactive users who haven’t engaged in a while to urge them to interact with your brand. A popular one is also shopping cart/basket abandonment, where emails will often asked where you went if you put your items in the basket but never checked out.

 

Email at the right time

Just like there are optimum times to post on social media, there are also optimum times as to when an email should arrive in a subscriber’s inbox. Timing can make the difference as to whether or not someone opens your email. According to data by MailChimp, the best time to send emails is during the weekdays rather than the weekend (they didn’t highlight particular days in particular). In terms of time, the best hour of the day to send your marketing mail is 10am, and this decreases throughout the day. Before 6am is less than optimal.

 

Check your analytics

This one is so important. Make sure you use an analytics platform such as Google Analytics to keep taps on your open rate, click through rate and unsubscribers. From these three main points, you can see how well you’ve built a relationship, whether or not you are targeting your subscribers correctly, and whether or not you are passing on valuable, engaging content for your subscribers. These analytics can provide major hints into which areas of your marketing have room for improvement.

 

We’ll continue to Part 3 next week! 

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 13 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

The TM Edit: Mailable Merch for First-Class Brand Awareness

The TM Edit: Mailable Merch for First-Class Brand Awareness

Are you looking for a way to stay connected with your clients - and something a bit more meaningful than an email or a Zoom call - while you can't meet face-to-fac...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...