Marketing Tools You Should Get to Grips With: Part 2

Whilst it would be incredible if there was one magic tool that could boost your brand’s growth, sales, and success, we must accept that there is not. However, there are a myriad of tools, some free and some not, which can be incredibly beneficial to your company. This does not replace the time and effort that must go into your marketing to create meaningful and sustainable content, however they can facilitate and build on your efforts. We’re continuing our two-part series on marketing tools we believe you should get to grips with to see growth in your marketing plan.

 

Hotjar

Hotjar have a very cool concept to give insight into exactly how visitors are using your website. Use Hotjar to optimise your conversion rates and understand how people are navigating your site. The heat maps allow you to see where visitors are clicking, scrolling, and spending the most time. The funnels show you drop-off points, the paths visitors are taking within your website and at what point they are leaving, and forms to give insight on how to optimise your completion rates. What is great about Hotjar is that they offer a free version for those on a budget or just checking out how it works, or you can upgrade for more options. See a screenshot of an example heat map from the Hotjar website below.

Hotjar

Google Analytics

There is a reason why Google Analytics is used by 54.9% of all websites, holding a share of 83.5% of the traffic analysis tool market share (data according to W3Techs). Would you expect anything less from Google? With Google Analytics, you can get your hands on website data; from incredibly useful analytics such as where people come from and which channels provide the most leads and sales, to things you didn’t even know you wanted to know, such as what resolution screen your users are using! Spend some time getting to know it, and Google Analytics will become key to your marketing toolbox – use it to learn more about your visitors.

 

Adespresso Ads

A very cool concept indeed, Adespresso ads allows you to search for a keyword or company name and you can see what kind of Facebook ads they are currently running and have run in the past. Check out the example screenshot with Dropbox below.

Adespresso

 

Which tools do you think are effective for marketing?

Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

How To Use Promotional Products Effectively To Boost Your Business

How To Use Promotional Products Effectively To Boost Your Business

If you've never ordered promotional products before, it can feel a little overwhelming. After all, there are countless product options out there and it can be hard t

TM Edit: The Most Exciting New Promotional Items For 2024

TM Edit: The Most Exciting New Promotional Items For 2024

New year, new merch! The start of a whole new year is the perfect opportunity to give some careful consideration to the marketing and merchandise plans you've got coming up

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner, b

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

Plastic Free July is an inspiring worldwide movement that encourages people around the globe to swap single-use plastics in favour of other options.  From disposabl

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a freshers' fair is one of the most important events in the student calendar. As well as giving new students the chance to discover campus-