5 Promotional Products That Every Business Needs

The promotional products you choose to represent your business are of the utmost importance. After all, these are the items that will be showcasing your branding and helping to keep your company in the mind of your customer long after they receive the item! 

That's why we're highlighting the five must-have merchandise items that every business needs in its promotional strategy. These are tried and tested items that are chosen by thousands of UK businesses time and time again.


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Why Are Promotional Products Important for Brand Awareness?

Promotional products are the perfect way of keeping your business name and message in the minds of clients and potential customers. Branded merchandise is one of the oldest forms of business advertising and still to this day they play an important role in any businesses marketing strategy.

Don't just take our word for it... Here are two need-to-know facts from the British Promotional Merchandise Association:

  1. Customers who receive branded merchandise are 75% more likely to buy from you again.
  2. 80% of customers are more like to make recommendations to others about your brand or service.

With over 17 years of experience in providing UK businesses with the very best promotional merchandise, we know a thing or two about branded products. So, here are the five printed items that are an asset to any organisation.

1. Branded Bags

Promotional bags are a fantastic way to generate awareness for your business. Why? Branded bags are effectively a means of mobile advertising for your brand, effortlessly flaunting your logo at the likes of corporate events, exhibitions or when your customers are out and about. 

Our vast range of printed bags are all available at budget-friendly prices, they're ideal for corporate companies with large marketing budgets and they're equally as good for start-ups looking to generate brand awareness.

By far our most popular promotional bag is the Printed Cotton Tote Bags. And it really is no surprise when you consider their large print area, versatility and unbeatable low prices!

Another bestseller is the Coloured Cotton Tote Bag, offering all the benefits of the popular Printed Cotton Tote Bag above but adding an extra splash of colour.

Chosen by UK businesses time and time again is our Printed Jute Bags. Suitable for any eco-friendly promotion - or for a long-lasting giveaway item in general - these printed jute bags are high-quality and are made from 100% sustainable, renewable and biodegradable jute.

Discover all our best-selling promotional bags and bag your business the best brand awareness today!

2. Promotional Pens

Fact: promotional pens make a timeless brand giveaway option that are as ideal for exhibition gifts as they are for adding a smart corporate touch to your workspace. Whether you order them to generate awareness for a charity fundraiser or to keep your logo visible among customers and clients, you really can't go wrong with a branded pen.

Why are printed pens so popular? Much like branded bags, they're budget-friendly items that offer universal appeal. After all, who doesn't need a pen?

Our Curvy Ballpens are one of our biggest sellers! Available in a range of bright colours and once printed with your logo and distributed to your audience, they offer long-lasting business exposure.

Another popular choice of promotional pen is the Electra Metal Ballpen. These stylish printed pens advertise your brand in a sleek manner with their vibrant colours and chrome finish.

Combining a best-selling pen with an eco-friendly nature is the Contour Bamboo Ballpen, each promotional pen is made from sustainable bamboo to promote your business' environmental credentials.

For the write brand awareness, browse our full range of best-selling promotional pens and order yours today!

3. Printed Mugs and Reusable Travel Cups

Branded mugs and takeaway cups are powerful marketing tools when it comes to creating meaningful awareness for your UK business. Ideal for handing out at events and exhibitions or even selling in-store, promotional mugs and printed reusable coffee cups are ideal for ensuring that awareness of your company’s logo remains at a high. And let’s be honest: who doesn’t love a cuppa?

A classic mug that is chosen repeatedly by businesses across the UK is the Promotional Cambridge Mug. Boasting a large print area for your artwork, these branded mugs will advertise your business wherever they are used.

Our Universal Take Out Cups are perfect for an all-important caffeine kick whilst on the move, and that's just one of the reasons why they're so popular! Choose from a range of colours and lid designs for a completely bespoke finish.

If convenience is what you're after, look no further than our best-selling Thermo Travel Mug! Featuring a practical handle and generous 350ml capacity, it's no wonder these printed reusable travel mugs are chosen time and time again.

For tried and tested brand awareness, browse all of our most popular promotional mugs and get your logo seen with every sip!

4. Branded Water Bottles

Branded water bottles come in a choice of styles and with a range of intended uses, that’s why they’re a chosen choice of promotional product with many businesses across the UK. Whether you opt for metal water bottles, plastic bottles, or sports water bottles, you can be sure that once printed with your logo and distributed to your audience, they will flaunt your corporate image to its fullest potential.

A timeless classic that is guaranteed to be appreciated by any lucky recipient is the Double Walled Metal Bottles. Made from strong 201 stainless steel meaning longevity in your logo exposure.

Whether your target audience are sports enthusiasts or you're looking for a brilliant event giveaway, our Finger Grip Sports Bottles tick all the boxes! Its generously-sized design offers more room for displaying your branding, whilst the ergonomic grooves on the bottle make holding it easy and comfortable.

Our promotional Fruit Infuser Bottles are perfect for keeping your customers hydrated, especially if they prefer a flavour added to their water! The stand-out details are its twist-on citrus infuser, which is perfect for adding a refreshing fruity twist to every sip and its generous 740ml capacity.

Discover all our best-selling branded water bottles for guaranteed brand awareness for any campaign and demographic.

5. Promotional Notebooks

When it comes to promotional paper products, branded notebooks provide effortless advertising and practicality in offices, schools, around the home, on the go and more, all at great low prices.

Branded notebooks are a promotional merchandise choice that can be reused multiple times, reminding your customer of your corporate message with every use. So it comes as no surprise that they're earned their place on our list of top five promotional products.

Our A5 Budget Soft Touch Notebooks are no exception. Filled with 96 sheets of 60g/m2 lined paper and with a soft-feel cover which is available in a rainbow of colours, they offer unmissable brand awareness.

It's no wonder our A5 Soft Touch Notebook and Pen sets are also a popular choice when it comes to generating UK businesses awareness. Each printed notebook is accompanied by a matching promotional pen.

Another popular choice is the eco-friendly Recycled Notepad and Pen Sets, an eco-friendly spiral-bound notebook with a coloured bio fabric material accent and a ballpen made from 100% recycled paper.

With just shy of 200 promotional notebooks and notepads available, browse our best-selling branded notebooks to discover the crème de la crème of printed paper products.

So there we have it, the five types of promotional products that will give you the best bang for your buck! Feeling inspired? Check out our full range of best-selling branded merchandise and order yours today. Need help finding a specific item? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or email info@totalmerchandise.co.uk. Main image via Unsplash.

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

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