Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

Your Guide to Email Marketing by Total Merchandise: Part 3

In the previous two parts of this three-part series on email marketing, we discussed why it is important to understand the necessity of email marketing, how to put together an email list and subsequently break it up, when you should be sending your emails, and the importance of email analytics. We’ve got a few more top tips up our sleeve to share with you in this guide – we’ll jump straight into it.

Think about your writing style

Email marketing is often rather informal. Our top tip is to write your content as if you are writing to a friend; in this way, you will appeal to your subscribers and your open rate should increase. Don’t give people a reason to ignore your emails, invite them in with exciting phrases. Furthermore, when you write in a friendly way, this should encourage people to click through to your emails and perhaps even anticipate them in the future. Consider, if appropriate, adding a little humour to your next email. Humour can form an important connection between the consumer and your brand. This can be in the form of a funny subject heading, a hilarious video, or a witty gif. Think creatively and write creatively.

Set up autoresponders

The person who just signed up to your mailing list and the person who has abandoned their basket should not be receiving the same email from you. This is where autoresponders come in. You can tie specific emails to certain segments of people on your list; when they perform an act e.g. joining your mailing list, an email with the appropriate content is automatically sent. These are important because they nurture your leads and lead to more sales. Some popular autoresponders are welcome emails, sales videos and basket abandonment emails. Check the open rates, click through rates, and unsubscribe rates from your autoresponders regularly  - just because they’re automatic doesn’t mean you should forget about them!

We hope this three-part guide has been helpful for you. Follow some (or all) of these top tips for your next email marketing campaign and you can be sure you’re on to a winner. From understanding how to build your initial list all the way through to being able to automate your email process, we think we’ve covered all the bases. We look forward to seeing an email from you very soon! 

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 13 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...