The TM Guide to LinkedIn: Part 1

LinkedIn may not be the first social media platform you consider to maximise your engagement rates and sales, however having a presence on LinkedIn is incredibly important for your business. LinkedIn is the largest professional social network giving you a huge opportunity for professional growth, including recruiting talent, advertising events, increasing brand awareness and connecting with new and existing customers.

According to EConsultancy, LinkedIn is the most effective way for your business to reach an audience that cares about your brand, as LinkedIn is responsible for 64% of all visits from social media channels to corporate website. To put that into perspective, Facebook accounts for 17% while Twitter accounts for 14%. While Facebook and Twitter audiences are incredibly important, we want to highlight that businesses should also reach out to LinkedIn users too.

So, what should you be posting on your LinkedIn page? Buffer reported that 6/10 LinkedIn users are most interested in industry insights, followed by company news, followed by new products and services. This should give weighting to what you should be posting.

Have you seen a relevant news article from within your business feed? Share it with your followers! Have you recruited a new intern or manager? Ask them to say hello to your followers, either through a graphic, copy, or a video! Have you launched a new product? Share a photo with your followers! Try and keep a healthy balance between posts that aim to promote your company, and posts within your field that provide a general value for your followers.

Another top tip is to get your employees involved. Social media marketing has taken on a real ‘human touch’ in the past few years, from Influencer marketing to Live videos, people want to know who is behind the posts. You could start by ensuring that your employees personal LinkedIn pages are linked to your company and that their job information is up to date.

Then, ask them to share relevant posts from your company page with their followers to maximise the reach and bring in new followers. Some companies prefer to really introduce their followers to their employees by sharing news of new members of the team and keeping their followers up to date in a professional manner.

P.S: if you want to maximise your reach, post on a Monday – research suggests that this is the peak day for shares in LinkedIn. See you next week for part 2! 

Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

Colour Guide: Everything You Need To Know About Blue Promotional Items

Colour Guide: Everything You Need To Know About Blue Promotional Items

With Blue Monday in sight, there's no better time to take a moment or two to think about the colour blue in all its glory. Because it's really not all bad, despite the n

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki

How To Use Promotional Products Effectively To Boost Your Business

How To Use Promotional Products Effectively To Boost Your Business

If you've never ordered promotional products before, it can feel a little overwhelming. After all, there are countless product options out there and it can be hard t

Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss

10 Exciting New Merch Ideas To Have On Your Radar This March

10 Exciting New Merch Ideas To Have On Your Radar This March

As we step into March, it's the perfect time to refresh your promotional strategies and stay ahead of the curve for the upcoming spring season. Whether you're pr

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The TM Edit: 9 Must-See Spring 2025 Merch Ideas For Your Brand

The days are getting longer, the birdsong is getting louder and one thing is becoming increasingly clear - spring is nearly here. If you're looking for a Q2 refresh

TM Edit: 9 Easter Promo Products To Help Your Brand Hop Into Spring

TM Edit: 9 Easter Promo Products To Help Your Brand Hop Into Spring

With Spring on the horizon and Easter 2025 fast approaching, consider this your sign to hop to it and get organised with your seasonal marketing plans. Whether you&rsquo