Essentials For Sports-Related Campaigns

After COVID-19 played havoc with sporting events in 2020, this year's sporting calendar is rammed with major events. 2021 has already seen the return of huge sporting events, including Euro 2020 and Wimbledon (just to name a few) but we still have so many other events to look forward to.

Not forgetting, of course, that the Tokyo Olympic Games are taking place as we speak and with GB currently sitting steady with 15 medals, it's the perfect time to get your brand in on the action! 🥇

Olympic Rings

Image via Unsplash.com

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Get A Kick Out Of Your Marketing With Printed Football Items

Football is continuously the most popular sport both played and watched amongst Brits with roughly 2.1 million people in England playing football at least twice a month. Britain is a football-fanatic nation and is home to the biggest and most successful sports league in the world, the Premier League. With the Premier League being the most-watched in the world, it's no surprise that it has a TV audience of 4.7 billion!

So, we all watched England play in the Euro 2020 final, right? The game brought the country together and although it didn't quite come home, it made history! With Brits still on a high from the Euro's, we now have the excitement of the 2021/2021 Premier League season, which starts on August 14 - a month earlier than when the last competition started.

HOWZAT! Hit A Six With Cricket-Inspired Merchandise

Did you know that cricket is the national sport of the UK and became the countries national sport in the 18th century?!

A game of cricket can feel like it lasts for a very long time but nothing beats the longest match on record. This game was played between South Africa and England in 1939 and lasted an epic nine days. The match didn't end in a team winning though, even after those long nine days of play, England still needed 41 runs in order to win. However, as their ship home was due to leave the following day, the match was declared as a draw.

2019 (wow, doesn't that feel like a while ago!) was a brilliant year for the men's England cricket team. It saw them beat New Zealand to win the men's World Cup for the first time after one of the most amazing games of cricket ever played was tied not once, but twice! With the nation still in high spirits after the amazing accomplishment of the last cricket season, now is the perfect time to add a cricket spin (pun definitely intended) to your sports-related campaigns.

Get The Ball Rolling And Tie Your Products In With Rugby

The game of rugby is believed to have begun in 1823 after Rugby School pupil William Webb Ellis picked up the ball during a game of football and ran with it. Although there isn't much evidence to back up this story, it's such a popular view that the Rugby World Cup is actually named in honour of him and is known as the William Webb Ellis Trophy.

The South African rugby team, the Springboks, may be known as one of the world's best rugby teams - but did you know that British troops introduced the game to South Africans when they were based in Cape Town? Want to 'try' another rugby-related fact on for size? The same whistle has been used for the first opening Rugby World Cup game since - drum roll, please - 1987. It's known as the Gil Evans whistle, named after the Welsh referee to first use it.

Shuttle Your Way To Success With Branded Sports Items

You may be surprised to know that badminton is the most popular racket sport in UK history and continues to grow in popularity. Not only this, but badminton also claims to be the second most popular participation sport in the world!

Badminton was first played in the Olympic games in 1992 when they were held in Barcelona. Since then, Asia has dominated the sport. Additionally, an astonishing 1.1 billion people watched the first Olympic badminton tournament on TV - pretty impressive! The United States is looking to grab their first medal in the tournament at the Tokyo Olympics but can they take the crown from China? We look forward to finding out.

Serve Up The Best Tennis Themed Products

Wimbledon is the oldest tennis championship in the world. The hugely popular, widely considered the most prestigious tennis tournament in the world, Wimbledon, has been going since 1877. Many may recognise Wimbledon with the world's best tennis players but something else that is synonymous with Wimbledon is strawberries. In fact, over 140,000 bowls of strawberries and cream are served over the course of the tournament each year.

Tennis Balls in Yellow
Tennis Balls

Price on application

So, Wimbledon has already been and gone this year but we have lots of other tournaments to look forward to, including the US Open which starts in August. Why not celebrate the upcoming tennis tournaments with tennis-inspired merchandise, all printed with your logo?

All that's left to say is; ready, set, go! Find the right branded sports and fitness merchandise for your sports-related campaign today.

Main image from Pexels.

Written by

Alexandra Horridge | Digital Marketing Executive

With five years of experience across both agency and client-side digital marketing, Ally brings a wide range of expertise to the TM team. Ally possesses the technical and creative abilities to create engaging promotional merchandise content and paid media campaigns. A keen photographer, Ally also takes many of the shots you'll see in our articles and social posts. Outside of work, she assists at a local smallholding and has developed a love for all animals, including her African Grey Parrot - Maxwell.

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