Keen to do something a little bit different with your promotional marketing plans this summer?
Whether you're looking for fun awareness events you can get involved with or want to find stand-out merchandise suggestions that are guaranteed to wow your customers, we're here to help.
- The Best Summer Merch Ideas To Keep Your Brand Awareness Hot
- Rock On! The Best Festival Giveaways For Summer 2023
From classic summer promotional ideas like caps and water bottles to heat-safety essentials like SPF and handheld fans, we've got a huge range of seasonal merchandise items that are ready to order with your logo today.
On top of that, we've also got a wide range of sunshine-approved novelty products, including afternoon tea boxes, desktop gardens and even accessories that can be used to tie in with the upcoming launch of the much-anticipated Barbie movie. (No, really.)
So, what are the benefits of going the extra mile with your marketing this summer? For one thing, summer is a period that's largely synonymous with fun. These are the months when your customers will be heading to festivals, beaches, holiday homes and more, and it's also the time of year when everything seems to (albeit temporarily) slow down. Offices across the country are more likely to close early on Friday afternoons (hello, slightly longer weekend!), schools are officially out for summer for kids and teens, and millions of Brits prep for their much-longed-for summer holidays.
There's also a variety of events coming up over the summer that your business might be interested in tapping into, including...
- The FIFA Women's World Cup (20th July to 20th August)
- Release of the Barbie movie (21st July)
- Love Parks Week (28th July - 6th August)
- Afternoon Tea Week (7th - 13th August)
- International Youth Day (12th August)
- National Prosecco Day (13th August)
In short, it's a great time of year to shine a light on your business, accentuating that it's here to help with the fun.
Read on to discover some of our favourite ideas for handing out to your clients and colleagues this summer. Whether you're planning an industry event, a consumer-aimed publicity drive or are simply in the mood for something new, Total Merchandise has got your promotional product needs covered!
Raise A Glass To National Prosecco Day
August 13th is officially National Prosecco Day, so for a sparkling marketing idea that will take your brand to the heart of the action, why not consider ordering miniature prosecco bottles for your colleagues and customers?
Available to order from 50 units and printed with your artwork in full colour, these bottles are perfect for handing out in-store, incorporating into an upcoming event or sending out by post. Cheers!
Host An Ice-Cream Party For Your Staff (No, Really)
Looking for a fun summer social idea for your team? Depending on the size of your business (and their hunger for ice cream!), our classic Ice Cream Pots could make a fantastic addition to any staff summer party, Whether they're eaten at a desk or enjoyed as part of a team-building session, they're as delicious as they are budget-friendly.
These promotional ice-creams are also a great choice for any corporate or industry activity that you're currently planning, and are ideal for everything from consumer events to black-tie occasions.
Help Everyone Keep Their Cool With Branded Fans
Fact: the majority of us are bad at feeling hot. And let's be honest, who's good at it? It's one thing when you're reclining poolside but quite something else when you find yourself caught in the office air-con wars. With that in mind, branded fans printed with your artwork are a fantastic way to help your customers keep cool, calm and collected on even the most sweltering of days.
Granted, it's not quite as good as being by the pool - but it's certainly going to make the sweaty morning commute slightly more palatable.
Encourage Your Clients To Make A Difference With Their Water Bottles
Branded water bottles offer a great eco-minded alternative to single-use throwaway water bottles - and if you want to take the idea one step further, we've got the perfect product range to help.
Ocean Bottle collects 1,000 ocean-bound plastic water bottles for every unit that's sold, with each of its stylish water bottles boasting a long list of impressive eco-credentials. For example, the Original Ocean Bottle, shown above, is made from 67% recycled materials, is fully recyclable at the end of its life and comes with a 10-year replacement and repair service.
For more ideas, explore our full range of promotional water bottles.
Shine A Light On The Importance of SPF
Regardless of your target demographic, keeping skin protected from the sun's harmful rays is crucial all year round - and even more so in the summer as temperatures begin to soar.
Reminding staff (especially if they work outside) and customers to apply SPF each day is a great way to make your business stand out as one that truly cares - and even more so if it's an eco-friendly SPF product, like this one, which boasts a 100% biodegradable tube.
Choose Promo Wristbands That Will Generate Some Buzz
Planning a ticketed event this summer? Whether it's a charitable fundraiser or an industry celebration, our eco-friendly seed paper wristbands make a fantastic alternative that will keep awareness for your cause at a high after the event is over.
Printed with your full colour design, these paper wristbands are embedded with mixed flower seeds and are easy to plant after use for a long-lasting, thoughtful reminder of your business. How's that for a great way to watch your brand awareness bloom?
Take a look at more printed wristbands, ready to order today for your summer event.
Provide Printed Cool Bags For On-Brand Picnic Opportunities
Cooler bags branded with your design are a must-have for holiday homes, B&Bs, stately homes and more. Whether you're hosting the picnic or are simply providing the bag, cool bags are essential for summer dining and are great for creating long-lasting visibility for any logo.
Whether you order them to tie in with Love Parks Week or for more general use, our best-selling Large Fold Away Cooler Bags can be used over and over again, ensuring visibility for your branding all summer long.
Browse more promotional cooler bags.
Give A Nod To Barbie With Stylish Promo Accessories
Barbie is arguably the most highly-anticipated movie release of 2023 - so why not give a nod to the fashion-heavy flick by ordering promotional sun visors or sunglasses printed with your logo?
These stylish visors, for example, are available in a range of colours (including a Barbie-approved shade of magenta) and can be printed or embroidered with your design. Great for giving to staff - particularly if they work outside - or for gifting or selling on to customers, they're an on-trend choice for any brand.
Similarly, our Any Colour Sunglasses are a must-consider if you're looking to add a pop culture nod to your marketing plans and can be ordered in stand-out hot pink. Life in plastic, and all that...
Take a look at more stylish and seasonal promotional clothing ideas.
Make A Splash With Branded Beach Balls
Think "summer" and odds are that a beach ball comes bouncing into your mind. A must-have for seasonal launches or for venues that boast swimming pools, our branded beach balls are consistently popular with businesses across the UK.
Ideal for distributing at events, using in competitions or handing out in-store, these beach balls are a great way to add a fun side to your marketing campaign. Order today from just 250 units!
Host A Corporate Afternoon Tea Party
National Afternoon Tea Week will be taking place between the 7th and 13th of August this summer, and we've got a fantastic way for your business to get involved in the action.
Our neat Afternoon Tea Boxes can be ordered from just 50 units and are perfect for ordering in for team-building events. Each of these neat boxes contains a scone, a slice of fruit cake, a chocolate tea cake and more, for the ultimate decadent summer treat.
Challenge Your Customers To Grow Their Own Eco-Friendly Micro Garden
Bring the great outdoors inside with our neat Micro Garden kits, which will allow your recipients to grow their own broccoli, radishes or red cabbage.
Eco-friendly, recyclable and made in the UK, these kits are a great way to encourage green-fingered practices among a wide range of demographics, including kids and desk-bound professionals.
Discover more promotional plants that can be ordered today.
Don't Forget Four-Legged Friends With A Collapsible Water Bowl
We're a nation of pet lovers, so we couldn't compile this list without including something just for our canine friends. A great product for everything from homeware brands to businesses that focus solely on pets, our Collapsible Water Bowls are a thoughtful giveaway that will make summertime adventures that bit easier for pet owners.
Pantone-matched and printed with your design for a subtle splash of brand awareness, these easy-fold bowls will help keep dogs perfectly hydrated no matter how high the temperature gets.
Main image by Tobi via Pexels. Need help sourcing a specific item for your upcoming summer marketing campaign? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or by emailing email@example.com.