Best Summer Merch Ideas For UK Businesses In 2024

It might feel like we've only just managed to leave winter behind but summer is fast approaching! And if you're looking for something that little bit different to bolster a seasonal marketing campaign, we're here to help.

Total Merchandise is home to hundreds of summer-ready promotional products, which are great for both delighting your customers and building your brand awareness during the warmer months of the year - no sweat required!


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Admittedly, you can't go wrong with certain items when it comes to your summer marketing. We're talking the classics: suncare items, products for the outdoors, and clothing options that can help your staff and customers feel a bit more comfortable in the heat.

Some of our favourite tried-and-tested ideas include...

There are also other items, such as promotional suncream, printed luggage tags and branded beach balls that are also perfect for seasonal-themed summer marketing activities. In fact, we've even got promotional ice cream pots available to order with your branding... 

If you're looking for something extra, or perhaps just something entirely different that will really ensure you stand out from the competition, we've rounded up a few alternative ideas for your summer 2024 brand awareness campaign. We can't promise sunshine but we can guarantee fuss-free brand awareness - happy reading!

1.1L Stainless Steel Cup with Straw and Handle

An on-trend way to help your customers keep hydrated, these easy-hold cups will take your brand everywhere from the office to the beach. Popular among a wide range of demographics, this reusable drinkware option can also help your recipients avoid single-use plastic bottles. 

Available in your choice of four stylish colours, they can be printed or engraved with your branding, ensuring unmissable visibility for your logo with every sip. 

Explore our full range of promotional water bottles.

Full Colour Fabric Folding Fans

Help customers keep their cool all summer long with our easy-use promotional folding fans, which are printed with your design in dazzling full colour. 

Whether they're used during rush-hour commutes or for cooling off after a day of lounging in the sun, these bag-friendly accessories are fuss-free must-haves for the warmer months, with a universal appeal that spans every demographic.

Cocoon Earphones

Whether your customers are relaxing in the garden or preparing for a long-haul flight, branded earphones are a great way to help them switch off and unwind with their favourite music, podcast or audiobook.

Presented in a neat storage case, these promotional earphones work with Apple and Android phones, as well as with many MP3 models. 

Hera Sun Visors

As perfect for wearing on holiday as they are for donning on the school run, your customers will love our stylish Hera Sun Visors. Perfect for helping your customers stay safe in the sun, they can be handed out at events, sold in retail settings or distributed among staff for fuss-free brand awareness all summer long. 

Available to order in seven colours, these promotional visors are perfect for helping your customers stay safe in the sunshine. 

For sun hats, caps and more, head over to our promotional hats range. 

Tube Power Banks

Working on a holiday or travel-themed marketing campaign? Our Tube Power Banks are a must-have for lounging by the pool or the beach.

Whether your customers are listening to podcasts or trying to perfect the latest TikTok dance trend, all that R&R can be draining on a phone battery. Providing your customers with promotional power banks printed with your logo is a great way to tackle this - browse our full range of branded power banks for more ideas.

PVC Inflatable Beach Balls

Planning a lifestyle-themed marketing campaign and looking for the perfect fun product to help your customers have fun in the sun, this summer and beyond.

Take your pick from a vibrant palette of shades, with your logo printed in one striking colour for maximum brand visibility - whether it's at the beach, down the park or in a back garden!

Folding Water Bottles

Beach bags can be notoriously tight for space - but our Folding Water Bottles are more than up for the challenge. Printed with your logos in up to three colours, these promotional water bottles are ideal for using everywhere from the morning commute to by the pool. 

Once empty, your customers can simply fold them up and store them in a pocket or bag - it couldn't be easier.

Classic Garden Parasol

Run a pub, restaurant or hotel? Our Classic Garden Parasols are perfect for printing with your logo to add a splash of brand awareness to your outdoor venue space.

Perfect for helping your customers to keep cool on balmy days, these printed parasols are perfect for creating some shade. 

Deluxe Printed Deck Chairs

Looking for a statement item that will add a seasonal touch to an outdoor venue space, an upcoming event presence or even just your company's foyer? Our Deluxe Printed Deck Chairs could be just what you're searching for.

The fabric seat is printed with your full-colour design, resulting in unmissable brand awareness for your business every time someone walks past. Perfectly comfortable and safe to sit in, these promotional deckchairs are great for use indoors and out, and are also easy to store once summer is over.

Juniper Stem Promotional Gin Glasses

If you run a hospitality business, such as a bar, hotel or even a holiday rental property, our branded gin glasses are perfect for adding some fizz to your marketing activity.

Whether you use them as a giveaway product for clientele or reserve them for use in your own bar, these sparkling glasses are printed or etched with your logo for brand awareness with every sip. Cheers!

We've got over 150 summer promotional products that are ready to order today. Need help finding a specific item for your upcoming summer marketing campaign? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or by emailing info@totalmerchandise.co.uk. This post was originally published in June 2022. Main image by Andres Victorero via Pexels.

Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

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