The Best Branded Cycling Merchandise For Bike Week 2021

It's officially Bike Week, the annual celebration of all things cycling-related.

The seven-day awareness event, organised by Cycling UK, aims to encourage people to swap their usual four wheels for two and consider the various ways that cycling could enhance their lives. 


Whether you're a biking beginner or a cycling champion, there are all sorts of reasons why involving your business in Bike Week 2021 could prove hugely beneficial to not only your customers but also to your brand. 

What Are The Benefits Of Cycling?

There is a wide range of benefits attached to hopping on a bike, including:

  • Fitness: trading a sedentary commute for one that involves exercise has the potential to improve fitness levels and all-round health.
  • Mental wellbeing: time after time, exercise is proven to help reduce stress levels, lower anxiety and generally improve mental health, and all in all can help set you up for a great day at work.
  • Environmental: because swapping air pollution and rush-hour roads for a cleaner way of travelling can only be a good thing, right?

And it doesn't end there. Cycling is arguably more economical, eliminating the need for pricey petrol top-ups, and can also offer a fun social outlet.

For example: if you have multiple members of your team who cycle to work, why not encourage them to set up a cycling club for other colleagues, or sponsor them to take part in a cycling challenge for a charity that means something to your business?

Of course, whilst cycling to work might sound ideal it's not applicable to everyone - especially those who commute for hours each day by car or train.

However, even if your customers or colleagues are able to incorporate cycling into their spare time only, it can still make a hugely beneficial and enjoyable pasttime. 

Why Should Your Business Get Involved In Bike Week 2021?

With Bike Week taking place every summer (with the event tipped to celebrate its 100th birthday in 2025), it's a great annual occasion for any UK business to tap into.

After all, reminding your staff or customers to make time for self-care and exercise is a great way to remind those who matter most to your organisation that you care about their wellbeing. Similarly, showing your business is interested in practically tackling environmental issues is a fantastic way to demonstrate you're taking your Corporate Social Responsibility (CSR) seriously.

And also - it's fun! Taking part in an event like Bike Week is the perfect opportunity to encourage staff interaction and challenge your clients. Even if you can't get involved right now, there are also all sorts of other cycling awareness days, weeks and months scattered throughout the year (in fact, June is also Bike Month). And of course - fundamentally, the goal is to encourage cycling as a sustainable part of everyday life, meaning there's no time limit for taking part. 

So with all that in mind: why not consider our wide range of branded cycling products, ideal for helping your customers and colleagues get into the saddle this summer?

Make A Splash With 500ml Viz Sports Bottles

Ideal for keeping your customers refreshed on even the most tropical of days, these bike-friendly bottles will add a burst of branding to any cycle route. 

A water bottle is a cycling essential any time of the year - and these 500ml Viz Sports Bottles branded with your logo will offer some serious refreshment to your brand awareness!

Browse our full range of branded water bottles.

Shine A Light With Reflective Branded Drawstring Rucksacks

Yes, the nights might be longer at the moment - but for earlybirds or nightowls, ensuring visibility in dusky conditions could prove life-saving. Plus, there's never any harm in planning ahead to the darker, shorter evenings of the autumn and winter, too. 

These reflective branded drawstring bags are ideal for helping to keep the wearer that bit more visible in dimmer lighting. From a practicality POV, they also make a great alternative to the bulky handbags or briefcases that might prove a tad trickier to manage on a two-wheel commute. 

Browse more of our promotional drawstring bags.

Stay Connected With Smartphone Armbands

Ideally sized for holding a range of smartphones, as well as change or keys, these easy-wear Smartphone Arm Straps are ideal for ensuring your customers can safely cycle with their essentials on them at all times. 

Of course, they're not just ideal for life on the road: these tech must-haves are also ideal for your recipients to use when walking, jogging or working out at the gym. With a range of print options available, these branded tech accessories can be ready for dispatch from as little as five working days, and can be ordered from as little as 50 units. 

Explore our full range of branded phone accessories.

Add A Stylish Touch With Mirrored Promotional Sunglasses

Keep your customers in the shade - in a good way! - by arming them with logo printed sunglasses, the perfect stylish accessory for ensuring they can see the road ahead even the most squint-inducing of days.

We love these cool Mirrored Sunglasses, which are available in a range of colours and feature your design printed in either one colour or full colour for striking brand impact. Now available at a new lower price, these promotional sunglasses are also great for life off-the-saddle, too, making a neat promotional accessory that offers long-lasting brand visibility. 

Discover our full range of logo printed sunglasses.

Get Your Brand Awareness Covered With PVC Bike Seat Covers

Finally. It wouldn't be a British summer without the potential for heavy rain lurking around the corner - so for an extra comfortable touch, why not consider our branded bike seat covers? Ideal for keeping the seat within dry during even the most tropical of downpours, they're a low-cost branded giveaway option that can be ordered from just 250 units. 

A cycling classic, these promotional bike seat covers are available in a wide palette of colours and feature a generous print area, ensuring your logo will be on prime display when the bike is parked. Wheel-y cool, no? 

Our range of branded cycling merchandise has everything your customers could need to get back in the saddle this summer. Simply contact a member of our friendly and experienced Sales team on 01376 509092 or send us an email! Main image via Pexels.

Written by

Katie Clark | Head of Digital Marketing

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

Connect with Katie Clark on LinkedIn Connect with Katie Clark on LinkedIn

The 10 Best Branded Pet Products For National Pet Month

The 10 Best Branded Pet Products For National Pet Month

April is officially National Pet Month - so what better time to shine a light on our amazing array of pooch-approved promotional products? From walkies-friendly water bo

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

It might feel like we've only just managed to leave winter behind but summer is fast approaching! And if you're looking for something that little bit different to bolste

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchandi

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

Plastic Free July is an inspiring worldwide movement that encourages people around the globe to swap single-use plastics in favour of other options.  From disposabl

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a freshers' fair is one of the most important events in the student calendar. As well as giving new students the chance to discover campus-