How Merch Can Take Your Small Business To The Next Level

Editor’s Note: This article was originally written in December 2019 but we believe it could be helpful to readers and provide stimulating value and inspiration for businesses amidst COVID-19. 

ith Small Business Saturday taking place tomorrow (7 December 2019), there's no better time to bring you insights and ideas for helping your SME to reach whole new heights in 2020.

Grab a cuppa and settle down for our whirlwind guide to Small Business Saturday

What Is Small Business Saturday?

Small Business Saturday is an annual event that encourages shoppers to support small businesses by investing in their products or services. It typically takes place on the first Saturday of December, with the UK edition of the event occurring on 7 December 2019, with consumers urged to lend their backing to small businesses online, in-store and in offices.

According to statistics obtained by American Express and shared by Small Business Saturday, the event attracted business worth over £812 million for small businesses across the UK in 2018. This was a significant increase from the £748 million spent the previous year, with over half (59%) of the people surveyed revealing they had spent more on Small Business Saturday 2018 than they had in 2017.

It didn't end there. Social media was teeming with support for the event in 2018, with tweets sent with the hashtags #SmallBusiness Saturday and #SmallBizSaturday reaching more than 100 million people. 

How Many Small Businesses Are There In The UK?

According to data shared by the Federation of Small Businesses, there were 5.8 million small businesses (with 0-49 employees) across the UK at the start of 2019. 

The same figures demonstrate that small businesses account for three-fifths of employment in the UK private sector, with SMEs accounting for around half of private sector turnover in the UK. 

Nearly a fifth (17%) of those very same SMEs sit within the construction industry, with arts-and-recreation accounting for 5%. Other sectors include finance and insurance, education and health and social work.

Am I Too Late To Involve My Business In Small Business Saturday 2019?

In a word - no! The official Small Business Saturday offers a wide variety of tools for helping to promote your small business and there are also many things you can do to ensure your business can get involved in the action. 

For example, you could...

  • Share samples of your work on your social media platforms using the hashtags #SmallBusinessSaturday or #SmallBizSaturday. 
  • Have a quick check over your website to ensure your online presence is looking at its tip-top best and representing your brand in the best possible light. 
  • Run a #SmallBizSaturday-inspired competition. Ask customers to share a photo on social media of the products/services they've received from your business, spreading awareness for your brand among their own social networks as well as generating valuable user-generated content. Offer a small incentive for one randomly-picked winner in order to encourage entries. 

Of course, while the event itself lasts for a day, the overall goal of it is to help create long-lasting awareness for small businesses across the country. Promotional merchandise can play an important role in helping your brand generate meaningful and long-lasting awareness among potential customers - even if they don't shop with your business straight away, they will still be aware of your brand. 

What Are The Best Marketing Giveaways For Small Businesses?

If you want to help your business to soar in 2020, look no further than promotional products to help it rocket.

Total Merchandise offers a huge range of promotional products that are ideal for small businesses across the UK, with low order quantities and budget-friendly prices meaning you can bag a bargain for your business and watch awareness for your brand soar! 

Calico Frost Ballpens

Our promotional pens are best-sellers time after time, and our branded Calico Frost Ballpens can be dispatched in as little as 48 hours! Available to order in quantities as low as 250, these high-impact pens can be printed with your artwork in up to four colours. 

Choose it because... Promotional pens are long-lasting and offer awareness for your brand every time they're picked up. They can make great mail-out items - for example, if you're posting out a product to a customer, you could add in a branded pen as an extra 'thank you' that will ensure additional awareness for your logo. 

Cambridge Promotional Mugs

Our Cambridge mugs are always popular, with their generous print area and practical design combining to make a product that's beloved by businesses and their customers alike. Available in white as default, it can also be ordered in a range of other colours at a small additional cost. 

Choose it because... Who doesn't love a branded mug? They're a sure-fire way to keep your logo at the forefront of people's minds and with a minimum order quantity of 36 units, they're 

Insulated Travel Mug

Our popular branded travel mug is ideal for printing with your artwork. Promising to keep drinks at their optimal temperatures, they're life-savers for the morning commute, allowing your customers to enjoy their favourite tea or coffee with minimal fuss.

Choose it because... It will become a daily part of your customers' lives - and a morning essential!

Promo Budget Golf Umbrella

High-impact and incredibly long-lasting, our branded umbrellas are classics that can offer your colleagues and customers alike shelter on even the drizzliest of days.

Your corporate artwork will be printed on one panel in up to four colours; take your pick from a wide range of colour combinations for the umbrella itself, 

Choose it because... Available to order in quantities as low as ten, it's ideal for either presenting to customers as a gift or for keeping in-house for your staff to use. Either way, brand awareness is guaranteed!

A5 Note Pad

Another promotional essential, our simple branded note pad is ideal for creating the 'write' impression for your business.

Whether you keep them stocked-up for use in your office or order them for use as giveaways at events or trade shows, the slimline design of this classic A5 Note Pad means it can also be easily popped in the post to customers, too.

Choose it because... Budget-friendly and portable, our branded A5 Note Pads are perfect for keeping all eyes on your branding. Also worth considering is our range of branded sticky notes - white post it notes are perfect for making your logo pop!

Sugar Free Mint Cards

Our logo-printed Sugar Free Mint Cards make a fresh addition to any marketing campaign!

Available to order in a range of colours, and with dispatch in as little as 48 hours if you select our Express delivery service, these promotional mint cards are ideal for handing out at events or keeping in your reception area for customers to help themselves to. 

Choose it because... Low-cost, high impact and deliciously refreshing - why would you not invest in these printed mints? 

Fruit of the Loom Valueweight T-Shirts

Whether they're worn by staff at events or handed out to customers who sign-up to your services, our classic printed T-shirts are ideal for flaunting your branding. The beauty of them, of course, is they can be worn over and over again, meaning that whether they're handed to staff or customers, they offer long-lasting awareness for your business. 

Available in a wide range of colours, its generous print area means customers won't be able to miss your branding! 

Choose it because... Our promotional T-shirts offer incredible awareness for your business. With your logo printed in up to four colours, customers won't be able to miss your branding! 

Total Merchandise has a wide range of small quantity promotional items that are perfect for small businesses across the UK. Browse our range in full and contact our friendly Sales team today to get a quote for your brand!

Image via Pexels.

Written by

Katie Clark | Digital Marketing Manager

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

Connect with Katie Clark on LinkedIn Connect with Katie Clark on LinkedIn

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