With thousands of holiday-hungry Brits eagerly anticipating a getaway this summer, now's the perfect opportunity to consider whether or not you want to tap into the potential of a travel-themed marketing campaign.
After all, with many of us stuck at home for the entirety of 2020, it's not remotely unreasonable to be dreaming of some sort of getaway this year - be it somewhere close to home, further afield or even just making the most of some serious R&R in the back garden.
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So without further ado, let's explore everything your business needs to know about considering promotional travel accessories - no passports required!
What Are The Current Travel Restrictions Across England?
Whilst the travel industry has had an incredibly difficult 12 months, the gradual lifting of restrictions means that planning a well-deserved getaway needn't be as daunting a prospect as it might feel. Guidelines across England currently include:
- Self-catered domestic holidays are now permitted for members of the same household, as of April 12th
- Hotels and B&Bs will be allowed to open for bookings from May 17th
- International travel is currently not permitted for holiday-makers but will be allowed in due course
In short, the focus right now is on making the most of all that has England has to offer: be it culture-filled cities, scenic countryside, beautiful beaches... So why not tap into that as part of your upcoming campaign?
Which Businesses Could Benefit From A Staycation Marketing Campaign?
Due to its wide-reaching appeal, travel can be of interest to almost any target demographic - and as such, to almost any business too. These could include...
- Travel agents, who are working hard to ensure their customers can book their dream trips
- Hair and beauty businesses, who are helping their clients look and feel their best before their getaways
- Motoring-related companies, who are looking to tap into the 'road trip' potential that a staycation can inspire
- Self-catering accommodation, who are keen to order merchandise for checking-in guests
- Food and drink brands, who wish to emphasise the self-catering potential of their products
And those are just a few examples! The potential really is huge for your business to tap into the action, whether there's an obvious link or you need a little more creativity to find it.
What Are The Benefits Of Promotional Travel Items?
There are many benefits to incorporating a travel angle into your marketing plans for summer 2021. For one thing, holidays are going to be on everyone's minds. Whether your customers are drooling at the prospect of finally getting away or are simply looking forward to a bit of an end-of-term unwind, we're all going to be trying to plan some sort of getaway.
Whether your customers are preparing to check into a self-catered cottage or are perhaps planning a camping trip in the great outdoors, providing them with promotional merchandise they can take away with them will ensure your business can be a part of the action.
And it doesn't have to be expensive! Whilst the phrase 'travel must-haves' might instantly conjure up thoughts of designer swimwear or statement suitcases, the reality is very different. Our wide range of staycation and travel essentials features products that cover the full spectrum of price-points - meaning that whether that all-important marketing budget is liberal or constrained, we've got the perfect items for you.
Brushed Heavy Cotton Caps
Ideal for protecting your customers from the heat of spring/summer rays, our best selling Brushed Heavy Cotton Caps are also great for promoting your business, too.
Available in a whole palette of colours and perfectly embroidered with your logo, these custom caps can be dispatched in as little as 10 working days.
Motoring company? No upcoming transaction or customer experience will be complete without providing a tin of these tasty promotional sweets.
A delicious way to ensure a subtle taste of brand awareness wherever your customers are heading, each tin features your full colour branding perfectly printed to the label.
Custom Deck Chairs
Own a holiday home business or run a hotel? Our printed deck chairs will make a great addition, adding a splash of brand pride to outdoor spaces as your guests unwind.
Our custom deck chairs are also a must-consider for events, too, adding a neat touch of corporate sheen to any exhibition zone; so if your holiday or travel business has a presence at an upcoming trade show or consumer fair over the coming months, they're definitely worth investing in!
As much as it's renowned for blue skies and glorious sunshine, the great British summer is also notoriously prone to the odd downpour or two. With that in mind, our perfectly portable Ball Ponchos are a great giveaway - not only will they help keep your customers dry but they'll ensure awareness for your brand doesn't wash away, too!
These neat branded ponchos are presented in a plastic ball with a snap hook attachment, making them ideal for attaching to belts and bags for fuss-free access.
Bondi Beach Balls
From one ball to another - our best selling Bondi Beach Balls are a must-order for businesses that want to remind their customers to have fun this summer.
Whether they're travelling to a different part of the country or are simply making the most of a nearby beach, these promotional beach balls are a must-pack for guaranteed fun.
F50 Sun Lotion Tubes
On the subject of all things weather... Whilst temperatures can be a tad unpredictable, it's a given that your customers will want to protect their skin with a great-quality SPF product.
Our promotional sun lotion tubes are ideal for the job, containing a fragrance-free formula that's as gentle on the skin as it is protective. Each bottle features your full colour branding printed to the label, with the product available to order from just 50 units.
My Kit Sunburn Kit
To the customers who weren't able to get to the suncream in time, our popular My Kit Sunburn Kits are a hero. Each of these travel-friendly kits is filled with essentials for making sunburn that bit easier to deal with, including: two sun cream sachets, one aloe vera cream sachet, two burn wound lint pads, one lipbalm and two soothing wipes.
The neatly presented kits features your design printed in dazzling full colour to the label, with dispatch available from 20 working days.
Open Toe Printed Slippers
Ideal for adding a budget-friendly touch of luxe to any suitcase, our promotional slippers make a great giveaway for everything from beauty businesses to cosy cottages.
These classic custom slippers are branded with your design in full colour, promising that extra touch of visibility with every step taken. Best of all? They can be enjoyed long after the staycation, too!
Promotional Travel Cushions
For a comfortable touch, our branded travel cushions are ideal for ensuring those long-distance journeys are that bit more tolerable. Whilst jet-setters have long extolled the virtues of the simple travel cushion, they're just as handy for long motorway trips and train adventures too!
Each of our printed travel cushions features your branding strikingly printed in one colour, with four striking shades to pick from to ensure your logo truly pops.
Sun Ray Sunglasses
Finally - what's a summer getaway without the perfect pair of sunnies to shield eyes from dazzling rays? Our best selling promotional sunglasses are ready to order today and are available in a broad spectrum of colours for you to choose from.
With dispatch from just five days, these printed sunglasses can be ordered from just 50 units and can feature your branding on one or both arms. The future's bright - and so is the brand awareness!
Looking for more seasonal merchandise ideas for your upcoming campaigns? From picnic essentials to must-haves for staycations, our range of summer promotional products has you covered. Need help with finding a specific item? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or send an email to firstname.lastname@example.org! Main image via Unsplash.