Promotional Event Signage: What Should You Consider?

Event signage is a powerful tool that can help take your brand's presence at an upcoming trade shown, consumer fair or conference to the next level.

However, there are many types of branded banners out there, ranging from roll-ups and A-frame signs to and pop-ups and backwalls - so which one is the best fit for your business?


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Of course, there are some obvious factors to consider when choosing branded signage. These include:

  • Budget: how much do you have to spend?
  • Location: will the event be indoors or outdoors?
  • Space: how much room do you have to exhibit within?

All of these consideration points will influence what type of signage is right for your business and once you've got the answers to the above three questions, you're ready to order!

Find The Perfect Promotional Banners For Your Event Now

Roll Up Banners: best for indoor use

Roll up banner printing is a great way to advertise your business. Cheap and fast, it's a fantastic option for businesses that are looking for high-quality products with a speedy turnaround. 

Printed with your full-colour design to one side, our best-selling roll-up banner is easy to erect and can be ordered from just one unit. They're great for indoor events or for decorating office foyers, and are easy to store when they're not being used.

Horizontal Pop Out Banners: best for outdoor events

Planning to take part in an outdoor consumer show or exhibition? One of our eyecatching Horizontal Pop Out Banners could be just what you need to ensure event visitors won't miss your brand.

Ideal for use in a range of different settings, each of these pop-out banners are provided with pegs to ensure they can be safely secured to the ground if you're exhibiting outside. 

A4 Desk Roller Banners: best for decorating desks and table tops

If your event area features a table or desk element, you might want to consider our small-but-mighty A4 Desk Roller Banners to help make your message that bit clearer.

Great for displaying pricing, incentives and calls-to-action, these A4 banners are incredibly cost-effective and can be easily transported from an event back to your business HQ, where they can be displayed in reception areas. 

Cafe Barriers: best for cordoning off a larger space

If you have a bit more space and are looking for a way to keep your event visitors separate from passers-by, our Cafe Barriers could make a great choice. They're also a must-have if you're offering some sort of pop-up service at the event, be it dining, beauty treatments or consultation. 

Our Cafe Barriers are available to order in single units, with each set comprising two vibrant banners that are printed with your full colour design. Whether you're inviting potential customers in or are simply sharing your branding, they're a great way to generate interest from any event attendees who are passing by.

Pegasus Video Call Backwalls: best for an on-stage event

If you're planning a conference and are looking for high-impact branding that can decorate the stage behind your panellists and speakers, search no further than our Pegasus Video Call Backwalls.

Ready to order now from just one unit, they're printed top-to-toe with your full colour design. Whether you want to display just your logo, campaign artwork or perhaps an event hashtag, it will be unmissable!

Need help finding a specific item for your upcoming summer marketing campaign? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or email info@totalmerchandise.co.uk. Photo by Product School on Unsplash.

Written by

Katie Clark | Head of Digital Marketing

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

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