National Dog Day: Personalised Dog Merchandise

As the UK's most popular pet, with 24% of the UK adult population owning a dog, it's only right that our favourite companions have a whole day to celebrate them! National Dog Day (27 August) is almost here, so let's take this moment to treasure our much loved four-legged friends.

Fun fact: did you know that dog owners spend an average of £240 on their pooches every month - that equates to a massive £24.5 billion a year! 

Why Are Dogs The Most Popular Pet?

There are an estimated 8.9 million pet dogs in the UK, with the most popular breed being the smiley Staffordshire Bull Terrier - although, sadly, they are also the most common breed of dog you will find in rescue and rehoming centres. Dogs are named 'man's best friend' for a good reason; having a hound around the house has proven physical and mental health benefits.

For one thing, they get people outdoors. A 2019 study found the average dog owner walks 870 miles every year. As well as helping to keep your fitness levels up, getting outside and going on a walk with your dog is beneficial for people who suffer from depression, too. 

Our furry friends also provide us with a sense of security and comfort; this is proven to be the case even more so among the elderly and people living alone. After all, we can all agree that nothing beats a cuddle with our fur babies, right?

Recent research suggests children living with a pet dog miss fewer school days due to having an enhanced immune system. This is also relevant to elderly people as dog owners over the age of 65 make 30% fewer visits to their doctors than those without. 

The Campaigns That Can Paw-Sitively Benefit From Doggy Merchandise

The answer: plenty! There's an almost endless list of dog-related businesses in the UK; vets, dog groomers, doggy daycares and pet photographers are just a few! No matter the size of your organisation, increasing brand awareness will always be a priority within your marketing strategy - and as we all know, promotional giveaways are one of the best marketing campaigns for return on investment.

As dogs are the most popular pet in Britain, being part of this industry can be extremely rewarding (and we don't mean with dog treats). Even if your brand is not directly linked to dogs, you could incorporate the love of pups within your next marketing campaign. For example...

  • Work for a dog rescue organisation or a similar canine-themed charity and want to encourage people to meet the dogs and understand why choosing to rescue a dog is so important? Then take inspiration from the Wetnose Dog Rescue Gala, where people hear the heart-warming stories of rescue dogs finding their 'fur-ever' homes as they walk down the catwalk (ironic) with a celebrity. The event is filled with promotional products that are ideal for helping to generate awareness for the cause, as well as helping to raise all-important funds, too.
  • Operate a dog grooming business? Sending branded items to your customers shows you appreciate their business and encourages brand loyalty. 
  • If you run a veterinary surgery, logo-printed toys or dog bowls can make a great giveaway to hand-out to customers at the end of an appointment. 

So, with all that in mind, let's take a look at some of the very best dog-related promotional merchandise for your canine business, as inspired by National Dog Day...

Large Dog-Friendly Flyers

For a promotional product that will get customers and their dogs heading into the great outdoors, look no further than a dog-friendly branded flying disc - it encourages activity among dogs and owners alike, with your logo on display with every throw!

Collapsible Dog Bowls

Perfect for a day out and about, your customer can easily pack and unpack this promotional collapsible dog bowl. Your logo is clearly printed on the base, offering consistent brand exposure.

Promotional Tennis Balls

Keep the dogs entertained for hours with a game of fetch. These personalised tennis balls can be used again and again, maximising awareness for your business every time it's thrown. 

Tennis Balls in Yellow
Tennis Balls

From £1.42

Raise the woof with your next marketing campaign and look at gifting your customers with a promotional dog item that they will treasure fur-ever!

Main image via Pexels.com. 

Written by

Alexandra Horridge | Digital Marketing Executive

With nearly five years of experience across both agency and client-side digital marketing, Ally brings a wide range of expertise to the TM team. Ally possesses the technical and creative abilities to create engaging promotional merchandise content and paid media campaigns. A keen photographer, Ally also takes many of the shots you'll see in our articles and social posts. Outside of work, she assists at a local smallholding and has developed a love for all animals, including her African Grey Parrot - Maxwell.

Connect with Alexandra Horridge on LinkedIn Connect with Alexandra Horridge on LinkedIn

TM Guide: Promotional Trophies & Awards Season For UK Businesses

TM Guide: Promotional Trophies & Awards Season For UK Businesses

The end of another year is the perfect opportunity to reflect on the various milestones and achievements a business has hit over the previous 12 months. Whether it's ne...

Let's Get Technical! Promotional Gadgets For 2020 Marketing Campaigns

Let's Get Technical! Promotional Gadgets For 2020 Marketing Campaigns

Keen to make a serious impression on your customers? It's time to switch-on to the potential of branded technology giveaways and gadgets to help power up your brand awarenes...

In Honour of World Book Day: 5 Page-Turner Promotional Products

In Honour of World Book Day: 5 Page-Turner Promotional Products

Let's talk about you for a moment. You and reading, to be precise. Are you a fiction fan or a biography lover? A self-help buff or a sci-fi enthusiast? A corner-folder...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

'Tis The Season! Branded Advent Calendar Ideas For Christmas 2020

'Tis The Season! Branded Advent Calendar Ideas For Christmas 2020

Okay, okay: it's mid-September and Christmas might well be the very last thing on your mind. But there really is no better time than right now to start thinking about y...

Hands, Face, Space: Social Distancing Items For UK Businesses

Hands, Face, Space: Social Distancing Items For UK Businesses

It's safe to say that products such as face masks, hand sanitiser and items to encourage social distancing are going to be around for a while to come. Whilst this...

TM Edit: Must-Have Promotional Products For Getting Back To Work

TM Edit: Must-Have Promotional Products For Getting Back To Work

With the government keen to encourage offices across the country to reopen, there's no better time to give some thought to what you can do in order to welcome your team...