As the UK's most popular pet, with 24% of the UK adult population owning a dog, it's only right that our favourite companions have a whole day to celebrate them! National Dog Day (27 August) is almost here, so let's take this moment to treasure our much loved four-legged friends.
Fun fact: did you know that dog owners spend an average of £240 on their pooches every month - that equates to a massive £24.5 billion a year!
Why Are Dogs The Most Popular Pet?
There are an estimated 8.9 million pet dogs in the UK, with the most popular breed being the smiley Staffordshire Bull Terrier - although, sadly, they are also the most common breed of dog you will find in rescue and rehoming centres. Dogs are named 'man's best friend' for a good reason; having a hound around the house has proven physical and mental health benefits.
For one thing, they get people outdoors. A 2019 study found the average dog owner walks 870 miles every year. As well as helping to keep your fitness levels up, getting outside and going on a walk with your dog is beneficial for people who suffer from depression, too.
Our furry friends also provide us with a sense of security and comfort; this is proven to be the case even more so among the elderly and people living alone. After all, we can all agree that nothing beats a cuddle with our fur babies, right?
Recent research suggests children living with a pet dog miss fewer school days due to having an enhanced immune system. This is also relevant to elderly people as dog owners over the age of 65 make 30% fewer visits to their doctors than those without.
The Campaigns That Can Paw-Sitively Benefit From Doggy Merchandise
The answer: plenty! There's an almost endless list of dog-related businesses in the UK; vets, dog groomers, doggy daycares and pet photographers are just a few! No matter the size of your organisation, increasing brand awareness will always be a priority within your marketing strategy - and as we all know, promotional giveaways are one of the best marketing campaigns for return on investment.
As dogs are the most popular pet in Britain, being part of this industry can be extremely rewarding (and we don't mean with dog treats). Even if your brand is not directly linked to dogs, you could incorporate the love of pups within your next marketing campaign. For example...
- Work for a dog rescue organisation or a similar canine-themed charity and want to encourage people to meet the dogs and understand why choosing to rescue a dog is so important? Then take inspiration from the Wetnose Dog Rescue Gala, where people hear the heart-warming stories of rescue dogs finding their 'fur-ever' homes as they walk down the catwalk (ironic) with a celebrity. The event is filled with promotional products that are ideal for helping to generate awareness for the cause, as well as helping to raise all-important funds, too.
- Operate a dog grooming business? Sending branded items to your customers shows you appreciate their business and encourages brand loyalty.
- If you run a veterinary surgery, logo-printed toys or dog bowls can make a great giveaway to hand-out to customers at the end of an appointment.
So, with all that in mind, let's take a look at some of the very best dog-related promotional merchandise for your canine business, as inspired by National Dog Day...
Large Dog-Friendly Flyers
For a promotional product that will get customers and their dogs heading into the great outdoors, look no further than a dog-friendly branded flying disc - it encourages activity among dogs and owners alike, with your logo on display with every throw!
Collapsible Dog Bowls
Perfect for a day out and about, your customer can easily pack and unpack this promotional collapsible dog bowl. Your logo is clearly printed on the base, offering consistent brand exposure.
Promotional Tennis Balls
Keep the dogs entertained for hours with a game of fetch. These personalised tennis balls can be used again and again, maximising awareness for your business every time it's thrown.
Raise the woof with your next marketing campaign and look at gifting your customers with a promotional dog item that they will treasure fur-ever!
Main image via Pexels.com.