The Best Promotional Products To Celebrate World Cup 2022

Calling all football fans: the 2022 edition of the FIFA World Cup is fast-approaching and now's the perfect time to start thinking about how you can score some brand awareness.

After all, tapping into a global sporting event that will be watched by millions across the UK can only be a good thing, right? So whether you're a pub that's preparing to show the matches this winter or are a fitness brand that wants to tap into the action, we're here to help.


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Arguably one of the most famous events in the sporting calendar, the FIFA World Cup is watched by a global audience of billions. In fact, FIFA confirmed that the 2018 edition of the event was watched by an astonishing 3.57 billion people around the world.

The World Cup 2022 will take place in Qatar this winter, with the tournament running between 20 November to 18 December. An incredible 32 teams will be taking part in the competition, with Brazil currently the favourites to pick up that iconic trophy. 

However, following their agonising second-place spot in the Euros last year, who knows what England manager Gareth Southgate and his team might achieve...

Whether they call it 'football', 'footie' or 'soccer', odds are that a significant chunk of your customer base will be following the tournament. With around two months to go until kick-off, now's the ideal time to start planning how you can get your brand involved in the action. 

So what types of businesses might want to get their head in the game and tap into the promotional potential of the 2022 World Cup?

  • Hospitality venues, such as pubs and bars, that are planning to show the games and want to make the experience exceptional for viewers
  • Fitness and lifestyle brands, such as gyms and workout brands, who are keen to create tie-in products that their customers can incorporate into their wellbeing routines
  • Lifestyle brands that want to demonstrate they've got their finger on the pulse of what people are talking about
  • Schools and sports clubs that want to tap into the excitement surrounding the beautiful game
  • Corporate-facing companies that are planning World Cup tie-ins for clients and colleagues

In short, the World Cup could tap into a wide range of businesses and organisations, with the sport's wide-reaching appeal suitable for almost any demographic. And whether you're looking for footballs printed with your logo or custom stress balls that are inspired by all things footie, you've come to the right place to kickstart your marketing plans.

Mini Footballs

Great for: younger demographics

Our Mini Footballs are a great giveaway options for nurseries and schools, with the balls' smaller size making them ideal for younger fans of the beautiful game.

Available to order in your choice of seven colours, these pint-sized footballs are printed with your design in up to four colours. Long-lasting and resilient, they're a fantastic tie-in souvenir of the tournament. 

A4 Paper Flags

Great for: group settings

Whether you're a pub landlord who's hosting a viewing party or are a headteacher who wants to let pupils participate in the fun, our budget-friendly A4 Paper Flags are a great option for group-based World Cup acitivity.

Mounted on child-safe sticks, these A4 flags are printed with your design exactly how you want it, whether you wish to see it in one striking colour or vibrant full colour.

You might even want to bring a creative touch to proceedings, with our Doodle Flags printed with your design and delivered with four colourful crayons to keep viewers entertained during half-time. 

Stress Football Keyrings

Great for: daily brand awareness.

You either love watching penalties or can't stand the tension - and whichever camp your customers fall into, they'll be prepared with these neat Stress Football Keyrings.

Available to order from just 50 units, they're printed with your design in up to full colour and make a great addition to any bunch of keys. A great option for motoring businesses, sportswear brands and more, they're also a low-cost way to ensure a daily dose of brand awareness.

Finger Grip Sports Bottles 500ml

Great for: bringing an eco touch to your World Cup plans.

One of our all-time best sellers, our 500ml Finger Grip Sports Bottles wouldn't look out of place in any pitch dug-out - or marketing campaign, for that matter. If you're looking for promotional products that kind of tie into the World Cup without being too overtly football-oriented then these could be the perfect pick for your business.

Available to order in your own bespoke colour combination (you can choose the shades of both the bottle and the lid/cap), they're printed with your artwork in up to four colours. A fuss-free way to refresh your brand awareness, your customers will love them, whether they take them to the gym or bring them into the office, and they make a great eco-friendly alternative to single-use plastic bottles.

Football Ribbon Logobugs

Great for: direct mail campaigns. 

Searching for a cheap promotional giveaway that you can hand out at an event or send to customers directly as part of a direct mail campaign?

Our cute Football Ribbon Logobugs are a great contender. You've got full control over the colours of the logobug itself, while your branding will be printed in full colour on the ribbon. Letterbox-friendly, they're great for popping in an envelope and will also brighten up any event presence, too.

Eco Maxi Pot Chocolate Footballs

Great for: adding a touch of luxe. 

Looking for a promotional giveaway that your customers can enjoy at their own leisure? Search no further than our mouthwatering chocolate footballs.

Each Eco Maxi Pot Chocolate Footballs gift contains 11 mouthwatering chocolate footballs, with your branding or design printed in full colour on the logo. Great for giving to any demographic - whether they're young or old, interested in sport or not - these tastebud-tingling treats are a great way to add a touch of luxe to your footie-themed marketing campaign. 

Football Shortbread Biscuits

Great for: easy distribution among staff and customers.

Whether you're planning a football-themed corporate occasion or are looking for items to gift your customers, these tasty biscuits fit the bill perfectly.

Ready to order from just 30 units, they feature your edible design in vibrant full colour and are delicious with a cuppa. 

And that's not all! Browse our full range of promotional merchandise for sporting events to find the perfect products for your 2022 World Cup marketing plans. Main image by Chaos Soccer Gear on Unsplash.

Written by

Katie Clark | Head of Digital Marketing

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

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