Here we are again: the first full week of January is nearly over and for some of us, it might feel like the end of January is a million miles out of sight. Oh, to wind back the clocks two weeks and have only a matter of hours to wait until Christmas day...
But, you know, January doesn't have to be all doom and gloom. Why not see it as a fresh start and the opening to so many new opportunities? Read on to discover how you - yes, you - can help your customers and colleagues tackle the dreaded January blues ahead of Blue Monday. After all, who wants to start the new year on a downer?
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What Is Blue Monday And Is It Really A Thing?
Dubbed the most 'depressing day of the year' is the third Monday of January, or as it's more commonly known as, Blue Monday. The concept was conceived in 2004 by the psychologist, Cliff Arnall, when he was asked to come up with a formula as to when the best time to book a summer holiday would be by the travel firm Sky Travel. The travel firm subsequently used the phrase 'Blue Monday' in their winter deals promotions and since has become a common phrase amongst people.
The formula Arnall used took into account many factors including: weather, debt, time since Christmas, time since failing New Year's resolutions, low motivational levels and the feeling of a need to take action. The psychologist has however since confessed that the formula is essentially pseudoscience and has urged the UK to debunk the whole notion of Blue Monday.
With that being said, however, January is a time of year when many Brits feel cold, broke and, quite frankly, a bit down. So, why not show your customers' and colleagues you care with the best wellbeing promotional products that will help uplift moods, motivation and ultimately achieve set goals?
Brighten Up Brits’ Day Whilst Shining A Light on Your Brand
A recent article, published by Health Assured, demonstrates that getting enough sunlight and exercise can help to beat the January blues. Gift your target audience with the right outdoors and fitness items to help them get outside - even when the sun isn't shining, getting some fresh air can be beneficial.
Our PVC Bike Seat Covers can encourage Brits to get on their bikes, great for getting outdoors and adding a bit of exercise to their daily routine. Available in a rainbow of colours and boasting a large print area for your logo, your customers will be reminded of your business every time they get on their bike.
If you're looking to get your brand at the forefront of your clients' minds - quite literally! - then search no further than our Brushed Heavy Cotton Caps. These branded caps offer functionality for both your business and any lucky recipient. For the end-user, a clothing accessory that's suitable for all weathers. For your business, long-lasting and repeated visibility for your embroidered logo.
Skipping is a fantastic form of exercise, so why not gift your target audience with their very own skipping rope printed with your logo?! Available with four rope colours and your branding printed to the handles, your customers and colleagues will have eyes on your business with every skip, hop and jump.
We've all been there, January has come around and we're looking to shift some of the holiday weight we may have gained, so we decide to start jogging around our local area. We've got our running gear on, dusted off our trainers, plugged our headphones in and then realised 'where do I put my mobile?' - it's at this point we really need a Sports Phone Armband.
Be Sociable, From A Distance Of Course
In the same study by Health Assured, it mentions that one of the biggest mistakes that people make is to shut themselves off from the world until February.
Although the need to hibernate throughout January might be financially influenced, however, being sociable doesn't have to come with a price tag, especially during these times. We've all adjusted to a new normal of interaction with friends, family and colleagues through the means of Skype, Teams, Zoom and more!
Our wireless Bluetooth Earbuds are the perfect companion for any video call, from chats with your work team to catchups with friends and family, these branded earphones are handy for almost any demographic. Printed with your logo to the front of the case for eye-catching brand exposure.
Whether you're having a 'quick' chat with friends or taking part in a virtual quiz, we all know these calls often result in conversations that last for a while, and holding your smartphone for that long can be tiring. Enter our Turbo Smart Phone Stand, the ideal item for any video call. Available in a variety of colours and printed with your business logo or message to the front to place your brand on prime display.
Depending on where in the UK your customers are based, they might be able to meet up with friends and family, so make sure they are following the correct regulations and arm them with personalised face masks. Our Double Layer Reusable Face Masks are brilliant for preventing the spread of germs whilst advertising your logo simultaneously.
Ensure Your Clients Tick Off Targets For The Write Brand Awareness
It's easy to forget that New Year's resolutions don't need to be fulfilled by the end of January and they can start to lose their appeal by mid-January. So, why not take the pressure off and set some unrelated achievable goals? Whether it's to spring clean the house, check on a friend that you haven't spoken to in a while or anything else, setting mini-goals that you will be able to achieve can you give you that boost of positivity and motivation that was starting to fade.
Writing your tasks down in a notebook is a great way to keep track of your goals (big or small) and the sense of achievement you will get once ticking them off is glorious. Gifting your customers' and employees with our Executive Hardcover Notebooks is sure to be appreciated by any lucky recipient. Comprising 260 ruled pages of acid-free paper, a ribbon marker and your logo blind embosses to the cover, these branded notebooks are a no-brainer promotional item for January.
Equally as effective is the A4 Traditional Wall Calendar; with your own images covering the top page and your logo featured on each month they generate unbeatable brand awareness. These promotional wall calendars place your brand on prime display in homes and workplaces across the UK.
For the perfect promotional bundle to help tackle the January blues look no further than the Mood Collection Back to Work Packs. Made up of matching notebook, pen and water bottle, fulfilling both customer and promotional needs - not to mention the aesthetics of these eye-catching bundles.
For more inspiration, check out our full range of branded health and fitness giveaways as well as our promotional wellbeing gifts. Need help finding a specific item? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or email firstname.lastname@example.org today. Main image via Pexels.