AI In The Business World
AI stands for artificial intelligence, you might have heard about it in various films, books, and TV shows as being evil and the end of mankind - take the Terminator films, The
Marketing With Memes
The internet is rife with comedic images known as 'memes'. The meme (pronounced 'meem') has been around in some form since the 90s, and the term has stretched to
Clickbait And Marketing
Readers that use the internet frequently may have heard the term "Clickbait". This recent internet phenomenon is currently being employed by various online news outlet
Better Online Advertising
Since just after the inception of the internet we've seen internet adverts. These were once simple text links, they moved on to images and now include full HD video as well
The Power Of Customer Reviews
We're living in the information age. That means we're in a world where we're constantly connected to each other, via social media, messaging & mobile phones whil
Wanting A Career Change? Consider Making A Living on YouTube
Online videos and YouTube specifically have become big money. Swedish Youtuber PewDiePie currently has the most subscribers on the site and is estimated to be earning millions o
Using Retro Design
People love nostalgia and the whole country, or probably the planet seems to be going through a love of nostalgic retro products at the moment. For as long as we can remember th
Advertising On Vehicles
Displaying company logos and 'brands' on cars, in particular, is nothing new. Since the Model T Fords of one hundred years ago, businesses have recognised that cars can
Sub Branding With A Successful Product Or Brand
Large corporates have a moral and legal responsibility to produce a good a profit as possible for their owners, or shareholders. Therefore, established 'brands' need to
Using Live Streaming In Marketing
Regular and long term Total Merchandise friends and followers will recall, that we made our first live video broadcast on Twitter using their Periscope platform, in the summer o
Marketing With Free Wifi
If you have ever stayed in a hotel, used Wi-Fi on the London Underground via a specific supplier, or been at an event with 'free' Wi-Fi, you've possibly had to hand
Crowd Sourcing in Marketing
Many of our readers will already know of 'Crowd Funding'. For those who don't know, it's the grouping together of people, more often than not online, to fund a p