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Using Live Streaming In Marketing
Regular and long term Total Merchandise friends and followers will recall, that we made our first live video broadcast on Twitter using their Periscope platform, in the summer o
Marketing With Free Wifi
If you have ever stayed in a hotel, used Wi-Fi on the London Underground via a specific supplier, or been at an event with 'free' Wi-Fi, you've possibly had to hand
Crowd Sourcing in Marketing
Many of our readers will already know of 'Crowd Funding'. For those who don't know, it's the grouping together of people, more often than not online, to fund a p
Using Novelty Products In Marketing
Ever watched television and seen an advert or a programme with a business idea or marketing gimmick so great you wish you'd thought of it yourself? We published another arti
All About Viral Marketing
The general term 'Viral marketing' doesn't exactly sound very safe or appetising, does it? Viral marketing is when a marketing message is spread via word of mouth an
How Companies Use Scarcity In Their Marketing
We have previously discussed in our last article, how businesses use psychology to persuade you to spend more money with them in store or online. In this article, we are looking
Psychology Of The Store Layout And User Experience
Unless you've lived in a cave for your entire life, you will no doubt be familiar with the so-called psychology deployed by major retailers over recent years to persuade you
Clever Billboard Advertising
Due to low prices and high return on investment, online advertising is massively increasing in popularity. Online advertising can be targeted, meaning that you're advert goe
Using Video Marketing
At Total Merchandise, we love to use video in our marketing campaigns. Video can captivate audiences and transmit messages much more quickly than any graphic or block of text. H
It Is All In Your Mind
We've previously written blogs about the psychological effects of different colours and the associations that come with that in terms of promotional products. But this is a
Things You Might Not Know About St Patrick's Day
Today is 17th March which means a Happy St Patrick's Day to you. Obviously we're all about different types of products and what they symbolise and promote for your brand
Product Placement In The UK
Product placement is wildly popular in the US. It's in many of their TV shows, as well as in movies and now on internet YouTube videos. Though product placement is popular i
