How To Use Video Marketing To Bring Your Brand To Life

At Total Merchandise, we love to use video in our marketing campaigns. Video can captivate audiences and transmit messages much more quickly than any graphic or block of text. However, a video has a few drawbacks, and we'll get to those in a bit.

Video marketing strategy. Filming an advert.

Video Gets High Engagement

Many marketing strategies aim for engagement in their campaigns. Engagement means getting people to talk about your video via comments and encouraging people to share your video. If you make a video that people want to discuss or debate about then viewers will take to the comments area of your video wherever it's posted. This discussion can help your video get promoted and therefore generate even more viewers.

Video Has A Huge Audience

Video has a huge audience. If you're using the internet then chances are that you've heard of YouTube... YouTube has over a billion users (that's almost a third of all people using the internet) and every day people watch hundreds of millions of hours of videos and generate billions of views! According to YouTube, their platform attracts more viewers in the 18 - 34-year-old age bracket than any single cable TV network.

A good marketing campaign should be measurable.

Analysing Video

Any good marketing campaign should measurable, that's why YouTube and many other video platforms offer analytics services. That means that you can see exactly how many people have seen your video, how many people watched past the 30 seconds, how many people liked your video and more!

The Negatives

Of course, a video has its downsides. Video is typically more expensive to produce than still graphics, taking more time and staff with specific expertise. Video also requires a high-quality camera in order to look professional, while images can be taken using a phone camera and still look great. Furthermore, video can have fewer applications than still media - an image can be used online, in a magazine, on a billboard as well as many other places, while video can be used online or for expensive television ads, which really restricts how the video you've spent so much time making can be used.

A Solution From Total Merchandise

Welcome to the future, at Total Merchandise we have branded video cards, capable of displaying your promotional videos. These are great for events, meetings or anywhere that you want to show off your video on the go!