
What Is A Sticky Brand?
We all know a sticky brand that comes to mind when on the topic of really strong branding. A brand that can perhaps be recognised simply by its colour, a simple shape or even an

Shock Marketing
We've all been shocked by things in the past. An unexpected death in Game of Thrones, an unexpected political result, or maybe a celebrity going a bit against the grain. Thi

Modern Interviews
Interviews can be a daunting process whether you're the interviewer or the interviewee... They take us out of our comfort zone, typically being much more formal than our typ

All About The Spam Filter
The first email was sent in 1971, it read something along the lines of 'qwertyuiop'. The man that sent it didn't actually remember exactly what it was that he sent,

The Driverless Cars of the Future
It's likely going to be a long time yet. Big companies such as Google are making big steps for driverless cars, with their frien

Cyber Security In 2016
At the moment it seems like every week another huge company's been hacked. You might remember the "TalkTalk hack" which compromised over 157,000 user accounts. The

Celebrity Endorsements
Celebrity endorsements are something we see every day. While they're mostly used to sell beauty/grooming products, celebrities are also involved in fundraising for non-profi

The Origins of Fathers Day
Just in case you've forgotten, this year Father's day is on the 19th of June. We all know that Father's day is a celebration of the paternal bond between a father an

AI In The Business World
AI stands for artificial intelligence, you might have heard about it in various films, books, and TV shows as being evil and the end of mankind - take the Terminator films, The

Marketing With Memes
The internet is rife with comedic images known as 'memes'. The meme (pronounced 'meem') has been around in some form since the 90s, and the term has stretched to

Clickbait And Marketing
Readers that use the internet frequently may have heard the term "Clickbait". This recent internet phenomenon is currently being employed by various online news outlet

Better Online Advertising
Since just after the inception of the internet we've seen internet adverts. These were once simple text links, they moved on to images and now include full HD video as well