Top Internet Trends in 2016

Search engine optimisation and social media marketing are constantly evolving and the trends are changing now more than ever. In order to optimise your website's page ranking, have a look at these top 5 search trends of this year so far and see if your brand is paying close enough attention to them.

1) Mobile Optimisation Is Key

Don't risk losing out to your competitors. Last year, Google changed its algorithm, ranking websites that are more mobile responsive higher in search results. Simply put, if your website isn't mobile-friendly, it's less likely to be seen. More mobile searches were made than desktop searches in 2015 so make sure you're providing the best user experience to keep your visitors engaged.

2) Link Building Isn't Going Anywhere

The Penguin update said 'game-over' to everyone playing the 'link game' a few years back. Building huge amounts of backlinks from dodgy sites and Black Hat SEO are mostly a thing of the past, however, link building shouldn't be avoided altogether. Ensuring your links are contextual and relevant, and focusing your efforts on earning backlinks from reputable websites can only help your rankings.

The internet is adapted over the years.

3) Videos Are Only Getting Stronger

It has been predicted that by 2019, 80% of internet sessions will be to watch videos. Many brands are catching on to this, and the good news is that in this age it's generally not to difficult to convert existing content into video form. Studies are showing that videos receive significantly higher engagement rates than plain text, meaning this is one trend you want your brand to get on board with.

4) Local SEO Will Help Your Brand Grow

Google has been significantly changing the way it presents search results, providing individualised results utilising your search history and geographic location. Having your business listed on Google will improve your page ranking and will attract your target audience. After all, who really cares about printer repairs in Spain when you live in London?

5) Apps Will Be Necessary

"There's an app for that" - Apple. Apps can do everything a website can, but better. They're more accessible, convenient, and user-friendly. Apps can further your brand via social media marketing, email marketing, advertising and so much more so make sure you're getting involved in app development for your brand.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our Top 10 Best-Selling Promotional Products of 2021

Our Top 10 Best-Selling Promotional Products of 2021

With 2022 just around the corner, there's no better time to shine a light on our very best promotional products of 2021. Will we have a new winner this year, or wi...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

For Brand Awareness Come Rain or Shine Choose Promotional Umbrellas

For Brand Awareness Come Rain or Shine Choose Promotional Umbrellas

Fact: the British weather consists heavily of rain. Love it or hate it, the UK has an average of 156.2 days of rainfall every single year, so we have to be prepared for those su...

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss...

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam...