Top Internet Trends in 2016

Search engine optimisation and social media marketing are constantly evolving and the trends are changing now more than ever. In order to optimise your website's page ranking, have a look at these top 5 search trends of this year so far and see if your brand is paying close enough attention to them.

1) Mobile Optimisation Is Key

Don't risk losing out to your competitors. Last year, Google changed its algorithm, ranking websites that are more mobile responsive higher in search results. Simply put, if your website isn't mobile-friendly, it's less likely to be seen. More mobile searches were made than desktop searches in 2015 so make sure you're providing the best user experience to keep your visitors engaged.

2) Link Building Isn't Going Anywhere

The Penguin update said 'game-over' to everyone playing the 'link game' a few years back. Building huge amounts of backlinks from dodgy sites and Black Hat SEO are mostly a thing of the past, however, link building shouldn't be avoided altogether. Ensuring your links are contextual and relevant, and focusing your efforts on earning backlinks from reputable websites can only help your rankings.

The internet is adapted over the years.

3) Videos Are Only Getting Stronger

It has been predicted that by 2019, 80% of internet sessions will be to watch videos. Many brands are catching on to this, and the good news is that in this age it's generally not to difficult to convert existing content into video form. Studies are showing that videos receive significantly higher engagement rates than plain text, meaning this is one trend you want your brand to get on board with.

4) Local SEO Will Help Your Brand Grow

Google has been significantly changing the way it presents search results, providing individualised results utilising your search history and geographic location. Having your business listed on Google will improve your page ranking and will attract your target audience. After all, who really cares about printer repairs in Spain when you live in London?

5) Apps Will Be Necessary

"There's an app for that" - Apple. Apps can do everything a website can, but better. They're more accessible, convenient, and user-friendly. Apps can further your brand via social media marketing, email marketing, advertising and so much more so make sure you're getting involved in app development for your brand.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
TM Edit: The Most Exciting New Promotional Items For 2024

TM Edit: The Most Exciting New Promotional Items For 2024

New year, new merch! The start of a whole new year is the perfect opportunity to give some careful consideration to the marketing and merchandise plans you've got coming up

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE:

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

How Total Merchandise Supported Smart Works With Charity Tote Bags

How Total Merchandise Supported Smart Works With Charity Tote Bags

The team at Total Merchandise always love to do what they can to support the work of the many amazing charities and organisations across the UK - so we were delighted to re

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki