Top Internet Trends in 2016

Search engine optimisation and social media marketing are constantly evolving and the trends are changing now more than ever. In order to optimise your website's page ranking, have a look at these top 5 search trends of this year so far and see if your brand is paying close enough attention to them.

1) Mobile Optimisation Is Key

Don't risk losing out to your competitors. Last year, Google changed its algorithm, ranking websites that are more mobile responsive higher in search results. Simply put, if your website isn't mobile-friendly, it's less likely to be seen. More mobile searches were made than desktop searches in 2015 so make sure you're providing the best user experience to keep your visitors engaged.

2) Link Building Isn't Going Anywhere

The Penguin update said 'game-over' to everyone playing the 'link game' a few years back. Building huge amounts of backlinks from dodgy sites and Black Hat SEO are mostly a thing of the past, however, link building shouldn't be avoided altogether. Ensuring your links are contextual and relevant, and focusing your efforts on earning backlinks from reputable websites can only help your rankings.

The internet is adapted over the years.

3) Videos Are Only Getting Stronger

It has been predicted that by 2019, 80% of internet sessions will be to watch videos. Many brands are catching on to this, and the good news is that in this age it's generally not to difficult to convert existing content into video form. Studies are showing that videos receive significantly higher engagement rates than plain text, meaning this is one trend you want your brand to get on board with.

4) Local SEO Will Help Your Brand Grow

Google has been significantly changing the way it presents search results, providing individualised results utilising your search history and geographic location. Having your business listed on Google will improve your page ranking and will attract your target audience. After all, who really cares about printer repairs in Spain when you live in London?

5) Apps Will Be Necessary

"There's an app for that" - Apple. Apps can do everything a website can, but better. They're more accessible, convenient, and user-friendly. Apps can further your brand via social media marketing, email marketing, advertising and so much more so make sure you're getting involved in app development for your brand.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

What is the Must-Have Promotional Product for 2022?

What is the Must-Have Promotional Product for 2022?

With autumn officially in full swing and the end of 2021 creeping up on us not so slowly, now is the perfect time to consider your promotional means for 2022. And, wha...

Promotional Autumn Must-Haves for Your UK Business

Promotional Autumn Must-Haves for Your UK Business

It's officially autumn, people. The season that welcomes pumpkin-spiced lattes, unpacking your favourite woolly jumpers and watching the leaves slowly turn from vibrant...

TM Celebrates it's 17th Birthday - Happy Birthday to Us!

TM Celebrates it's 17th Birthday - Happy Birthday to Us!

We've got some big news to share: it's our birthday! Today (3 September 2020) marks 17 years since Jason O'Connor, David Stoddart and Michelle Rae Sto...