How To Boost Your Brand at Events

How many times have you been to an event where you're given a business card, a logo-bug, or maybe an unsharpened pencil and just known you're never going to really use it again? As the brand owner it's most likely that you've spent a small fortune on this, and as a visitor, it's most likely you've barely paid attention to the brand giving away these logo-bugs. It seems to be a lose-lose situation. You want to be raising awareness and boosting your brand in a way that's practical and memorable.

What do they think of you?

A study looking at the reactions of consumers and buyers showed that 40% of consumers equate the reputation of the advertiser with the quality of the promotional product received. Does that still make you want to throw any random promotional products at them? This means that giving away unwanted promotional items is only harming your brand name, when, for the same amount of money, you can be investing in high-quality promotional items that will take your brand much further than a business card ever could.

What do they really want?

Research has shown that the most favoured types of promotional items are items that can be consumed, followed by items that help collect or convey things (e.g. bags, notepads), and items associated with digital communication (USBs, mouse mats). It's easy to see why these are the most wanted promotional items- they all have a practical use! People get handed so many marketing tools at events, so when you're giving out a branded cotton shopping bag, you can be sure that the consumer will be finding it useful, all the while your brand is being effortlessly advertised.

Give me a top 3...

If we had to pick the top 3 products that would get your brand noticed at a low cost we'd pick...

1) Cotton tote bag - they're eco-friendly, practical, and have a big space for your brand design!

2) Notebooks- people at networking events are likely to be organised, and by leaving your brand name on their desk every day it's a sure way to be remembered. Pair this with a promotional pen and you're in for a winner.

3) Apparel- giving out a t-shirt with your logo can lead to massive exposure; people will be wearing it at the gym, out on walks, to go shopping... the list can go on!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

Get the Ball Rolling with Sports-Related Merchandise

Get the Ball Rolling with Sports-Related Merchandise

After COVID-19 played havoc with sporting events in 2020, this year's sporting calendar is rammed with major events. 2021 has already seen the return of huge sporting events...

TM Edit: Promotional Products To Help Your Customers Keep Cool

TM Edit: Promotional Products To Help Your Customers Keep Cool

Anyone else feeling a bit hot right about now...? With summer officially here - nope, warm days are no longer counted as a 'heatwave' - for the next couple of...

The Best New Eco Friendly Promotional Products For UK Businesses

The Best New Eco Friendly Promotional Products For UK Businesses

Here at Total Merchandise, we're delighted to offer a huge range of eco friendly promotional merchandise. And when we say 'huge', we mean it - after all, w...