The Importance of Investing in Promotional Products - Part 1
As a University student, I, Zoe, see a lot of promotional merchandise. In fact, only yesterday I was at a graduate jobs and internships fair, and with nearly 100 stalls there, I
What Is Promotional Products Week
We may be a little biased, but we think promotional products and merchandise are incredible tools for a marketing toolbox. This week, from 2nd October – 6th October, the B
The TM Guide to Creating Personas for Marketing - Part 2
At the end of last week, we ran through what a marketing persona is and how you can get started. Today we’re here to show you how to go further and to truly understand why
The TM Guide to Creating Personas for Marketing - Part 1
If you’ve never heard of marketing personas or reader profiles then get comfortable and grab a cup of tea because we’re about to go through our complete guide about
Trick or Treat - Halloween Marketing Inspiration
Now that back to school season is well underway, the next big focus before Christmas is Halloween. In 2016, Britons were expected to spend a record £310 million on Hallowe
Snapchat Marketing Tips for Businesses
Snapchat is one of the biggest social media apps out there, going hand in hand with Facebook, Twitter and Instagram. With a valuation of $16 billion it would be crazy to not get
What You Need To Know About Augmented Reality
Augmented reality: the concept of taking elements of a virtual world into the real world to enhance the things we see, feel and hear. Unlike its sister, virtual reality which th
Why You Should Blog On Your Website - Part 2
Earlier this week we ran through the first four of our seven reasons as to why you should blog on your website. Reasons included the fact that the algorithm in search engines li
Why You Should Blog On Your Website - Part 1
As you may have noticed, we post a new article every Tuesday and Thursday; we have found that having this News section on our website is a brilliant way to connect with our cust
Who Actually Are Millennials: Part 2
Earlier this week we discussed how millennials are one of the most talked about generations in the marketing industry yet people still struggle to understand them. This is becau
Who Actually Are Millennials: Part 1
‘Millennials’ seems to be a buzzword that is thrown around the business and marketing world a lot but is not clearly defined. According to Goldman Sachs, &ldqu
What is Gamification and How Are Businesses Using It
If there’s one thing we can be certain of, it is that the millennial generation are far more accustomed to games than any generation before them. Some companies are starti