Promotional Marketing For Millennials

Earlier this week we discussed how millennials are one of the most talked about generations in the marketing industry yet people still struggle to understand them. This is because millennials were the first generation to grow up in a technology-dominated world, making them incredibly interesting to study. To recap, Goldman Sachs suggests that a millennial is someone who is born between 1980 and 2000. Millennials show a different pattern of online behaviour to their elders, and because social media now has such a big impact on peoples lives, millennials are different to market to than previous generations. Come on, do you really see Nanna Dorris snapchatting her weekend anytime soon? #BingoNight?

Influencers prevail

AdAge have shown that millennials spend an average of 25 hours per week online. PER WEEK. That is over a whole day craving content-driven media. Millennials love to like, share and comment, but only on content they find authentic - this is where influencers come in. Millennials are inspired by people they know in person or online, and these influencers are trusted with their authentic opinions - 73% of millennials say that they find it important to read others’ opinions before purchasing.

Social media, social media, social media

As we have said before, millennials are not all the same. Due to the speed at which technology has changed, research has shown that there can be a large gap between which particular technologies each age group within the millennial group few up with. For instance, a 35 year old millennial may favour Facebook, yet her 20 year old niece may only use Instagram. Therefore you want to be promoting your brand across all social media channels to ensure that you don’t miss out on the opportunity to engage with millennials.

Consider promotions and discount codes

Studies by University of Massachusetts Dartmouth have shown that 66% of millennials in the US follow a company or brand on Twitter, and 64% like a company or brand on Facebook to score a coupon or a discount. Therefore in order to increase your social media engagement, consider offering regular promotions and discount codes to reward your followers and gain new ones. After all, millennials are masters at cutting costs in our economically-driven world.

If you want to effectively engage millennials, you should really be targeting where they hang out, aka the social world. Give them authentic, content-driven media around the clock and you will see how many more shares you get. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchandi

Plantable Promotional Products To Let Your Brand Bloom This Spring

Plantable Promotional Products To Let Your Brand Bloom This Spring

Winter is slowly edging away - well, kind of - and now's the perfect time to start planning for your spring marketing activity. And what better way to grow your bran

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Last week, we attended the BPMA Awards: an annual celebration of the promotional merchandise industry, hosted by the British Promotional Merchandise Association (BPMA).

12 Valentine's Day Merchandise Ideas To Show Customers You Care

12 Valentine's Day Merchandise Ideas To Show Customers You Care

Valentine's Day 2024 is fast approaching - and this year, why not show your clients exactly how much your company appreciates their business? After all, sho