Halloween Marketing Campaign Inspiration

Now that back to school season is well underway, the next big focus before Christmas is Halloween. In 2016, Britons were expected to spend a record £310 million on Halloween, and our friends over the pond in America were expected to spend a cool $8.4 billion (yes, with a ‘B’) on Halloween. Halloween is a fun time of year for marketers to get really creative with their brand as many companies spend millions of pounds for the top marketing campaigns. We want to show you a few of our favourite Halloween campaigns that have been successful in drawing in customers and getting creative.

 

Ford’s Car Wash (2014)

Ford got very creative when they offered people money to let them take their car for a free wash at a local place, however once the unsuspecting participants were in the car wash, the lights would shut off and spooky things would start happening. The ad went pretty viral and it’s difficult not to see why – you’ve got candid footage of people getting scared and it’s pretty entertaining. We recommend a watch.

 

Snickers Horseless Headman

Year after year, Snickers have released fantastic Halloween campaigns. Their most popular one to date seems to be the Horseless Headman, which was funny, original, and probably inspired a fair few Halloween costumes.


LG “So Real It’s Scary”

In 2012, LG created a video campaign where they claimed that their monitors have ‘lifelike colours’. In order to convince their audience, LG installed a grid of monitors on the floor of a public lift and filmed the reactions of unsuspecting riders when it appeared to fall beneath them! It’s safe to say that people really jumped! The video format of this campaign was really effective in actually showing potential consumers the effectiveness of LG’s product whilst also having a lot of creative fun. Further, it was different to the usual Halloween campaigns where there are zombies, blood and other spooky scares – it actually seemed realistic. And yes, people afterwards really could agree that their monitors with ‘lifelike’ colours were legitimately true.

 

A Scary Night Away with AirBnB

If someone offered you the chance to stay for one night in the Parisian Catacombs, would you say yes? Even if you knew that it is an underground ossuary holding the corpses of over 6 million people? AirBnB literally told people that it is a “sprawling maze littered with skulls and bones”. People had to enter with a reason as to why they are brave enough to handle the challenge, with two winners chosen. I think we’ll pass…

 

What do you think? Were these campaigns a trick or a treat?

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

TM Edit: 3 Essential 2021 Promotional Products To Order Today!

TM Edit: 3 Essential 2021 Promotional Products To Order Today!

With autumn officially upon us and the end of 2020 not-so slowly drifting into sight, now's the ideal time to start thinking about the new year that lies ahead. An...

12 Promotional Products To Make Working From Home Easier

12 Promotional Products To Make Working From Home Easier

The UK government recently announced that UK businesses should ask staff to work from home where possible, in order to slow the spread of Coronavirus. For many workers...

4 Things To Consider When Ordering Promotional Face Masks

4 Things To Consider When Ordering Promotional Face Masks

Following today's government announcement that the wearing of face coverings will be compulsory wearing by staff and customers in hospitality settings, as well as by st...