How To Use Snapchat To Create Awareness For Your Business

Snapchat is one of the biggest social media apps out there, going hand in hand with Facebook, Twitter and Instagram. With a valuation of $16 billion it would be crazy to not get involved in this platform. 158 million users go on Snapchat every single day, making it an amazing space to interact with customers, engage users and market to the masses. We have put together some of our top tips on how to use Snapchat for your business marketing for maximum social media benefits.

The benefits

There isn’t a lot of competition on Snapchat. A lot of brands use the usual Facebook, Twitter and Instagram but not as many delve into the world of Snapchat, meaning that there is less competition for you to get your content to stand out.

It’s fun and different. Although Instagram has introduced Stories, Snapchat is the original, so you can access a new audience with new content.

It feels real. Using Snapchat for your business means you can give a human face to your business which we think is so important and give your users a real behind the scenes of your company.

Keep it personal

Research has shown that a lot of people will make a purchase if someone they trust has recommended it to them. This could be a friend, family member or… an influencer! Social media influencers can provide great brand exposure. We have seen brands hand over their account details to influencers for a ‘Snapchat Takeover’, where the influencer will tell their audience to add your company on Snapchat to see them vlog their day. It’s a creative, fun way to gain new followers and trust.

What content can you include on Snapchat?

The main focus of Snapchat is the images – you can take the photo right there and then and post it to your audience. Snapchat also includes loads of filters and geotags to make them even more fun! You are best off taking these photos in portrait format because that is currently the only way you can view them. Snaps can be set from 1-10 seconds or infinity!

Videos can also be shared on Snapchat – they can now run in 10-second slots so you don’t have to worry about keeping within that 10-second time frame. Videos can also include augmented reality features if you have a Bitmoji and can be edited like images. You can post images on your story for your followers to see – it’s great for mass distribution of content.

Have you got a business Snapchat account yet?