The Benefits Of Blogging For UK Businesses

Earlier this week we ran through the first four of our seven reasons as to why you should blog on your website. Reasons included the fact that the algorithm in search engines like Google favour original content, blogs lead to increased website traffic, they create opportunities for sharing on social media and they create automatic content for you to add to your social media profiles. Let’s jump straight into the final four reasons that we believe you should blog on your website.

5) You’re not just a website anymore

Blogs and articles pave the way for your brand to receive a more human face. There is nothing personal about a homepage, and even the ‘about’ page doesn’t give a genuine feel about a person. This is where blogs come in - you are able to create content that your business really carse about, and you can share what you and your business have been working on and your passions. In turn, this leads to increased trust from consumers.

6) Conversion rates can be boosted

We know what you’re thinking… how can an article about something unrelated to my products boost conversion rates. Well, when you are regularly posting to your website it indicated to both search engines and real people that your page is alive and well-maintained. The brand loyalty that you can receive from this will boost your conversion rates. In fact, Hubspot found that your return on investment is likely to be higher if you are a company who blogs!

7) You need to continually update your website

Of course, starting a blog is a commitment, but if you can spend a day planning and writing out a few relevant articles, your website will thank you for it. This is because search engines favour websites which are regularly updated so if, like us, you upload two articles a week, that is two extra pages that you are adding to your website every week on top of other pages you may be creating. How often should you be posting your articles? Well, that depends on you and your business. However, we recommend at least once or twice per week.

At the end of the day, there are hundreds of reasons why you should start a blog for your website, and although it is not a decision to take lightly, it will be a decision that will pay off. So, what will your first blog be about?