Back To School Season: Are You Prepared - Part 2

Earlier this week we began our back-to-school segment explaining how you can get prepared, who your key audience is, and why it pays to start early.

This week we are continuing these ideas, as well as presenting some of the key findings from Deloitte’s annual back-to-school survey which provided some excellent, very interesting findings. If you want to read the original survey let us know and we'll send you the details. Now we’ll just jump straight into it…

Key Findings From Deloitte

Deloitte released its 10th annual back-to-school survey results, and the key findings were very interesting. We highlighted a few points from it we believe you will find interesting:
 - 25% of consumers plan to use social media for transactional purposes, such as to find promotional codes and vouchers
 - 71% of total spending happens during an 8 week period from early July through to late August
 - 1/5 shoppers are ‘undecided’ about whether they will shop online or in-store and might be persuaded by targeted promotional efforts
 - 98% of US consumers plan to buy school supplies, with an average spend of $104. Similarly,  - 97% plan to buy clothing and accessories (average spend: $284), 23% for computers and hardware ($307), and 18% for electronic gadgets ($254).

Read more: part 1 of our back-to-school marketing guide.

Of the ‘undecided’ shoppers:
 - 68% plan to purchase from online retailers who offer free shipping
 - 65% plan to shop at different points throughout summer to take advantage of deals
 - 49% prefer loyalty programs that provide faster or cheaper shipping to discounts when shopping online

From this survey, it is clear that the undecided shopper market provides a big opportunity for retailers to sell their products through interesting offers and advertisements. Furthermore, it can be seen that retailers who begin their back-to-school marketing early and get those early sales are likely to receive a greater portion of the back-to-school sales as those who shop earlier tend to spend more money. 

How Are People Purchasing?

We already know that the rise of mobile phone use is continuing; in 2014 roughly 40% of back-to-school searches were made on a mobile phone - this figure increased to 50% in 2015 and has been increasing ever since. Even whilst people are shopping in person, they are using their mobiles to get price comparisons online. Ensure that your website is mobile friendly and up-to-date for the back-to-school season as mobile accounts for more and more back-to-school spend every year.

Browse our full range of promotional products for schools and contact us today for your bespoke pricing!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

The Coolest Winter Promotional Giveaways To Warm Up Your Marketing

The Coolest Winter Promotional Giveaways To Warm Up Your Marketing

It's time to rummage through your wardrobes to dig out your warmest coats, cosiest knitted jumpers and fluffiest bobble hats. Not forgetting to pop the kettle on e...

Order Today: Virtual Christmas Party Boxes & Christmas Hampers

Order Today: Virtual Christmas Party Boxes & Christmas Hampers

Christmas is fast approaching and whilst we know that, yes, this year is going to be a bit different to what we all know, we can still mark the occasion in style. With...

Boo! Frightfully Good Promotional Products For Halloween 2020

Boo! Frightfully Good Promotional Products For Halloween 2020

Halloween is creeping up on us - and if your business is keen to sink its teeth into this most spook-tacular of occasions, Total Merchandise is here to help.