Total Merchandise News

• 30th Aug 2018
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• TM Academy

As we explained earlier this week, it can be very annoying when you’ve spent hours planning how you can best target your audience, down to final details such as the days a

• 28th Aug 2018
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• TM Academy

This happens to lots of businesses around the world every day: you go to work and realise that your marketing strategy is pretty dated and is not keeping up with current digital

• 23rd Aug 2018
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• TM Academy

Earlier this week we went through why promotional products are a good investment for startups even with a tight marketing budget. They are absolutely a long term investment, wit

• 21st Aug 2018
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• TM Academy

Businesses are popping up here, there, and everywhere nowadays which is great for the economy but it can be a tricky start for some. Marketing budgets for startups are not often

• 16th Aug 2018
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• TM Academy

Last week we covered how promotional merchandise is an effective tool to market to an older generation, and how, if you're targeting the older demographic, to aim to not hav

• 14th Aug 2018
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• TM Academy

With many articles covering how to market to younger generations - namely millennials - it can be easy to forget the older demographic. We would suggest that this is individuals

• 9th Aug 2018
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• TM Academy

With students being both a difficult and easy market to tap into, it can be overwhelming to know where to start and why you should be targeting them in the first place. We wante

• 7th Aug 2018
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• TM Academy

Students are a demographic unlike any other. If your marketing plan seems to be tailored to a ‘one size fits all’ then you may have to think again, as the rules that

• 2nd Aug 2018
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• Event Giveaways

Earlier this week we began discussing the importance of taking your brand to freshers' fair, when they are, and why the time to start thinking about it is now! We’re c

• 31st Jul 2018
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• Event Giveaways

Freshers' week: one of the most anticipated events in a student’s time at university. It’s a time when everything is new, exciting and a little scary. In order t

• 26th Jul 2018
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• TM Academy

It’s the final part of our series on what to include in your email newsletter. There is nothing more disheartening to see that people haven’t read or even opened you

• 24th Jul 2018
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• TM Academy

As a business, there is probably a chance that you have sent an e-newsletter, and there is probably a chance that some people never opened or clicked it. It can be a pretty disa