Are promotional products a good investment for startups: Part 2

Earlier this week we went through why promotional products are a good investment for startups even with a tight marketing budget. They are absolutely a long term investment, with 58% of people keeping the gift for 1 year to 4 years, according to the Promotional Products Association International.

What's more, 83% of people like to receive promotional products with an advertising message (although we are yet to meet the remaining 17%... Who doesn't like a free gift?!). To top it off, 89% of recipients could recall the company who gave them the give, according to the survey.  

Read part 1 of our series on promotional products for UK start-up businesses.

Do Your Research

Now you know that promotional products can be effective, it's important to do your research so that you're buying the right things for the right people. Firstly, who are your target audience? Research what they like and value within their age group. You could go one step further and set up a poll on social media and ask which product they would most like to receive - pretty much takes the guesswork out of it. Furthermore, ensure the products you buy fit your budget after taking into account additional fees such as potential shipping costs or set up charges. We have a wide range of budget options that are high quality and useful, making the perfect combination for a startup investment in promotional products. Ensure that the products you choose to order add value to your brand.  

Ideas For You  

From our experience, the most popular promotional products for startups that are effective but also low cost are: 

  • tote bags  
  • pens  
  • silicon phone sleeves 
  • portable USB chargers  
  • water bottles 
  • coffee flasks  

So to sum up, promotional products are absolutely a good investment for your company! Start with lower quantities and see how they get on before moving on to more luxury goods and higher quantities!  

Browse our range of low-quantity promotional products for small businesses today and contact us to get your bespoke quote.

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

How Merch Can Take Your Small Business To The Next Level

How Merch Can Take Your Small Business To The Next Level

With Small Business Saturday taking place in just a couple of weeks (on 5 December 2020, to be precise), there's no better time to bring you insights and ideas for help...

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

Promotional Products For Your Planned Events This Summer

Promotional Products For Your Planned Events This Summer

With Step 3 of the government's roadmap set to unlock from 17th May - which is just a couple of weeks away - there's no better time to consider your...

The TM Edit: 10 Must-Pack Promotional Products For UK Staycations

The TM Edit: 10 Must-Pack Promotional Products For UK Staycations

With thousands of holiday-hungry Brits eagerly anticipating a getaway this summer, now's the perfect opportunity to consider whether or not you want to tap into the pot...

The TM Edit: Best Branded Giveaways For Your Small Business

The TM Edit: Best Branded Giveaways For Your Small Business

Do you run a small business or start-up - and are looking for the perfect way to get your logo out and about? Enter our range of the best promotional giveaways that are ideal fo...