Are promotional products a good investment for startups: Part 2

Earlier this week we went through why promotional products are a good investment for startups even with a tight marketing budget. They are absolutely a long term investment, with 58% of people keeping the gift for 1 year to 4 years, according to the Promotional Products Association International.

What's more, 83% of people like to receive promotional products with an advertising message (although we are yet to meet the remaining 17%... Who doesn't like a free gift?!). To top it off, 89% of recipients could recall the company who gave them the give, according to the survey.  

Read part 1 of our series on promotional products for UK start-up businesses.

Do Your Research

Now you know that promotional products can be effective, it's important to do your research so that you're buying the right things for the right people. Firstly, who are your target audience? Research what they like and value within their age group. You could go one step further and set up a poll on social media and ask which product they would most like to receive - pretty much takes the guesswork out of it. Furthermore, ensure the products you buy fit your budget after taking into account additional fees such as potential shipping costs or set up charges. We have a wide range of budget options that are high quality and useful, making the perfect combination for a startup investment in promotional products. Ensure that the products you choose to order add value to your brand.  

Ideas For You  

From our experience, the most popular promotional products for startups that are effective but also low cost are: 

  • tote bags  
  • pens  
  • silicon phone sleeves 
  • portable USB chargers  
  • water bottles 
  • coffee flasks  

So to sum up, promotional products are absolutely a good investment for your company! Start with lower quantities and see how they get on before moving on to more luxury goods and higher quantities!  

Browse our range of low-quantity promotional products for small businesses today and contact us to get your bespoke quote.

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

The TM Edit: Must-Have Printed Items For Reopening Your Office

The TM Edit: Must-Have Printed Items For Reopening Your Office

Things are looking up for businesses in England as today (Thursday 27th January 2022) we see the easing of many covid restrictions. One of which is the end of rem...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

The TM Edit: Top 10 Spring-Friendly Merch To Hop On This Season

The TM Edit: Top 10 Spring-Friendly Merch To Hop On This Season

Rumour has it, the start of spring is just around the corner... In fact, we only have to be patient for a matter of weeks for the astronomical spring to begin on Sunday 20th Mar...

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o...

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...