Are promotional products a good investment for startups: Part 2

Earlier this week we went through why promotional products are a good investment for startups even with a tight marketing budget. They are absolutely a long term investment, with 58% of people keeping the gift for 1 year to 4 years, according to the Promotional Products Association International.

What's more, 83% of people like to receive promotional products with an advertising message (although we are yet to meet the remaining 17%... Who doesn't like a free gift?!). To top it off, 89% of recipients could recall the company who gave them the give, according to the survey.  

Read part 1 of our series on promotional products for UK start-up businesses.

Do Your Research

Now you know that promotional products can be effective, it's important to do your research so that you're buying the right things for the right people. Firstly, who are your target audience? Research what they like and value within their age group. You could go one step further and set up a poll on social media and ask which product they would most like to receive - pretty much takes the guesswork out of it. Furthermore, ensure the products you buy fit your budget after taking into account additional fees such as potential shipping costs or set up charges. We have a wide range of budget options that are high quality and useful, making the perfect combination for a startup investment in promotional products. Ensure that the products you choose to order add value to your brand.  

Ideas For You  

From our experience, the most popular promotional products for startups that are effective but also low cost are: 

  • tote bags  
  • pens  
  • silicon phone sleeves 
  • portable USB chargers  
  • water bottles 
  • coffee flasks  

So to sum up, promotional products are absolutely a good investment for your company! Start with lower quantities and see how they get on before moving on to more luxury goods and higher quantities!  

Browse our range of low-quantity promotional products for small businesses today and contact us to get your bespoke quote.

Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

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