Are promotional products a good investment for startups: Part 1

Businesses are popping up here, there, and everywhere nowadays which is great for the economy but it can be a tricky start for some. Marketing budgets for startups are not often huge, so deciding where the money should be spent needs to be methodical and sensible. It can be easy to think that promotional merchandise as a means of marketing will be way out of budget and a bad investment so early on, but we want to show you why this is incorrect. Giving out promotional products is a marketing strategy that can definitely be used by startups with a smaller budget - consumers nearly always respond very well to the products, so you definitely want your brand attached to that.  

They Can Be Used In Multiple Settings  

Whether you are marketing directly to consumers (B2C) or you are a business to business company (B2B), promotional products can absolutely be used. If you mass distribute your products to consumers, you are able to get your brand name out there and raise brand awareness. For B2B settings, you can do free giveaways, use them as thank you items, or give away the products with a purchase.  

The Stats  

The 2016 ASI Ad Impressions study showed us that 85% of people who were surveyed remembered the name of the company who gifted the promotional product. Furthermore, people were 2.5x more likely to have a positive view of the company who gave them the promotional product versus when a company showed just a digital ad. Therefore, this suggests that it could be a good idea to spend more of your marketing budget on promotional merchandise and less on digital advertising.  

We hope this is persuasion enough that promotional products really are a great marketing option for startups too. Read part two of our series for even more reasons why you should consider branded items to help launch your startup business.

Browse our range of low-quantity promotional products for small businesses today and contact us to get your bespoke quote!

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

How Merch Can Take Your Small Business To The Next Level

How Merch Can Take Your Small Business To The Next Level

With Small Business Saturday taking place in just a couple of weeks (on 5 December 2020, to be precise), there's no better time to bring you insights and ideas for help...

The TM Edit: Best Branded Giveaways For Your Small Business

The TM Edit: Best Branded Giveaways For Your Small Business

Do you run a small business or start-up - and are looking for the perfect way to get your logo out and about? Enter our range of the best promotional giveaways that are ideal fo...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Hashtags at the ready people because it's almost time to celebrate #ChampagneDay 🥂 In fact, you will be able to raise a glass in t-minus (approximately) 12 ho...

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

We're all aware that October is a fully booked month, with events like the change in seasons, the clocks changing, Halloween, and - not forgetting - the start of the ru...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...