Are promotional products a good investment for startups: Part 1

Businesses are popping up here, there, and everywhere nowadays which is great for the economy but it can be a tricky start for some. Marketing budgets for startups are not often huge, so deciding where the money should be spent needs to be methodical and sensible. It can be easy to think that promotional merchandise as a means of marketing will be way out of budget and a bad investment so early on, but we want to show you why this is incorrect. Giving out promotional products is a marketing strategy that can definitely be used by startups with a smaller budget - consumers nearly always respond very well to the products, so you definitely want your brand attached to that.  

They Can Be Used In Multiple Settings  

Whether you are marketing directly to consumers (B2C) or you are a business to business company (B2B), promotional products can absolutely be used. If you mass distribute your products to consumers, you are able to get your brand name out there and raise brand awareness. For B2B settings, you can do free giveaways, use them as thank you items, or give away the products with a purchase.  

The Stats  

The 2016 ASI Ad Impressions study showed us that 85% of people who were surveyed remembered the name of the company who gifted the promotional product. Furthermore, people were 2.5x more likely to have a positive view of the company who gave them the promotional product versus when a company showed just a digital ad. Therefore, this suggests that it could be a good idea to spend more of your marketing budget on promotional merchandise and less on digital advertising.  

We hope this is persuasion enough that promotional products really are a great marketing option for startups too. Read part two of our series for even more reasons why you should consider branded items to help launch your startup business.

Browse our range of low-quantity promotional products for small businesses today and contact us to get your bespoke quote!

Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

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