Email Marketing Tips For UK Businesses

As a business, there is probably a chance that you have sent an e-newsletter, and there is probably a chance that some people never opened or clicked it. It can be a pretty disappointing feeling, but that doesn’t mean you should give up with them. It’s important to learn what your recipients are looking for and that’s not always a simple journey – a lot of it is actually trial and error. What’s more, in today’s world everyone has such a short attention span and if you couple that with their incredibly busy lives you’ve got yourself a tough job. Last week we covered how to write a catchy email subject line, why you need a main call-to-action for your email and the importance of an unsubscribe feature. We’ve got a few more things we feel are essential to include in an email newsletter, so we’ll get straight to it.  

 

Stick to the law 

It’s likely you’ll have noticed that the European Parliament have approved the General Data Protection Regulation which is a way of protecting your data and mine. To put it simply, people must consent to their data being used – it was enforced in May of this year so it’s essential that you are up to date with the data protection regulations to avoid any trouble. 

 

Something personal  

Nowadays authenticity is valued very highly, and people like to see a human side to a company. We tend to gravitate toward human faces, so include perhaps your employee of the month or CEO at the front to engage readers. A lot of people tend to ignore this step but psychology studies show it’s actually very effective! You could leave it there, or you could choose to showcase an employee who does something exceptional in your business, or even to answer FAQ’s about your business. For example, if you’ve got a new head chef, show a photo of him smiling and give a little introduction – it’s all about keeping it personal!  

 

Upcoming events/event recaps 

If there’s something big coming up in your area, or if you’re hosting something, why not announce these events in your e-newsletter? If you’ve already hosted an event or attended one, recap it and share it with readers who perhaps couldn’t go but want to hear more about it. You can share things such as who of importance attended, the amount of money raised, and photos from the event.  

 

We’ll continue to part 3 next week!  
 

Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

How To Use Promotional Products Effectively To Boost Your Business

How To Use Promotional Products Effectively To Boost Your Business

If you've never ordered promotional products before, it can feel a little overwhelming. After all, there are countless product options out there and it can be hard t

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE:

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner, b

Go Green with Over 600 Eco-Friendly Merchandise Ideas

Go Green with Over 600 Eco-Friendly Merchandise Ideas

With climate change and environmental responsibility increasingly hot topics around the UK - and the globe as a whole, for that matter - it makes total sense for your business t

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

Plastic Free July is an inspiring worldwide movement that encourages people around the globe to swap single-use plastics in favour of other options.  From disposabl

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a freshers' fair is one of the most important events in the student calendar. As well as giving new students the chance to discover campus-