Why You Should Market to Students: Part 2

With students being both a difficult and easy market to tap into, it can be overwhelming to know where to start and why you should be targeting them in the first place. We wanted to get right back to the beginning as to why we think it is essential to market to students. We covered the economic impact students have in the economy, and also how students have the potential to become a client for life. We’ll continue on with a few more reasons why we think your business should market to students.  

 

The opportunities are there for you 
With regular campus fairs and events across most Universities, there is always the opportunity for your brand to connect with students and give them the opportunity to let them know who you are, as well as give you the chance to do a little market research to find out who they are. Research what motivates them to buy, from the brand message to the timing of promotions, and use this research to inform your future campaigns and student marketing. This is known as a community environment, and allows you to access this student population in a quick and easy way. Promotional gifts are an excellent way to form an instant connection with students, as you can gift them with a product that they will find useful and use regularly, for instance a promotional tote bag, pen or diary. In this way, you are able to raise awareness of your brand which in turn will potentially raise sales. 

 

They let you release your creative side 
Ads simply do not tend to work on students. Research has shown that a mere 1% of millennials are persuaded by advertisements due to the lack of authenticity, and instead are far more interested in content marketing. Get creative and start advertising your brand in a new way, from blogs to podcasts, create content that is easily accessible, sharable, and – above all – authentic.  

 

As you will have seen from this two-part series, marketing to students is both essential and fun! There can be real benefits for your brand to get involved in Freshers fairs and events on campus – from increased sales to effective market research opportunities. 

Written by

Katie Reed | Product Manager & Head of Artwork

With 13 years of experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of information and inspiration for anyone deciding on their next promotional product order. In another life, Katie would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

Colour Guide: Everything You Need To Know About Blue Promotional Items

Colour Guide: Everything You Need To Know About Blue Promotional Items

With Blue Monday in sight, there's no better time to take a moment or two to think about the colour blue in all its glory. Because it's really not all bad, despite the n

Colour Guide: Why Consider Pink For Your Promotional Products?

Colour Guide: Why Consider Pink For Your Promotional Products?

This just in: pink is set to be the colour of summer 2023, with the release of the Barbie movie (out today!) meaning that colour schemes ac

How To Use Promotional Products Effectively To Boost Your Business

How To Use Promotional Products Effectively To Boost Your Business

If you've never ordered promotional products before, it can feel a little overwhelming. After all, there are countless product options out there and it can be hard t

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really

5 Promotional Products That Every Business Needs

5 Promotional Products That Every Business Needs

The promotional products you choose to represent your business are of the utmost importance. After all, these are the items that will be showcasing your branding and helping to

Plantable Promotional Products To Let Your Brand Bloom This Spring

Plantable Promotional Products To Let Your Brand Bloom This Spring

Winter is slowly edging away - well, kind of - and now's the perfect time to start planning for your spring marketing activity. And what better way to grow your bran

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Last week, we attended the BPMA Awards: an annual celebration of the promotional merchandise industry, hosted by the British Promotional Merchandise Association (BPMA).

12 Valentine's Day Merchandise Ideas To Show Customers You Care

12 Valentine's Day Merchandise Ideas To Show Customers You Care

Valentine's Day 2024 is fast approaching - and this year, why not show your clients exactly how much your company appreciates their business? After all, sho