Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

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Adam Carter Head of Products

Articles by Adam Carter

How to Run a Competition on Instagram: Part 1

How to Run a Competition on Instagram: Part 1

If you follow our Instagram @totalmerchandise, you’ll see that we’ve run a few competitions

Company Branding - The Basics: Part 2

Company Branding - The Basics: Part 2

Earlier this week, we published an article which basically explained that 'Brand' was more than just a logo. Everything from the way the telephone is answered, right thr

Company Branding - The Basics

Company Branding - The Basics

Brand is everything and brand is everywhere but the word 'brand' doesn't necessarily just mean 'logo'. A logo, of course, is a major part of a brand, but bra

3 Top Tips On How To Make Your Copy The Best It Can Be

3 Top Tips On How To Make Your Copy The Best It Can Be

Most businesses use copy every day. From writing effective marketing emails to putting up content on their website, it is essential to write persuasive copy to sell your pr

Reasons Why Promotional Marketing is Essential

Reasons Why Promotional Marketing is Essential

In a world of digital marketing and social media campaigns, other long-standing forms of marketing are sometimes forgotten about. Whilst trends in the marketing world come and g

How the Facebook Newsfeed Works: Part 2

How the Facebook Newsfeed Works: Part 2

Understanding the Facebook algorithm is essential for your Facebook marketing campaigns. The news feed is based on a huge number of factors, and we’re here to help you und

How the Facebook Newsfeed Works: Part 1

How the Facebook Newsfeed Works: Part 1

It’s 2018, and Mark Zuckerberg announced at the beginning of this year that one of Facebook’s big focus areas for 2018 is “making sure the time we all spend on

Your Guide to Email Marketing by Total Merchandise: Part 3

Your Guide to Email Marketing by Total Merchandise: Part 3

In the previous two parts of this three-part series on email marketing, we discussed why it is important to understand the necessity of email marketing, how to put together an e

Your Guide to Email Marketing by Total Merchandise: Part 2

Your Guide to Email Marketing by Total Merchandise: Part 2

Last week we explained how email marketing has the highest ROI than any other marketing channels, therefore if some of your marketing efforts aren’t focused here, you&rsqu