Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

How to Write Effective Copy

Most businesses use copy every day. From writing effective marketing emails to putting up content on their website, it is essential to write persuasive copy to sell your products and services online. When you can write engagingly and persuasively, you harness the ability to convert your readers into customers.

We’re running through a few top tips on how to write effective copy so you can do just that.

1. Don’t “Sell”

In today’s digital world, customers value authenticity and genuine marketing so, avoid sales pitches as much as possible. Think about what people want, and then write your copy to encapsulate that. For instance, consider their troubles and goals, and if you write in a way that they understand you are aiming to help them with these rather than throwing offers of low prices at them, they are more likely to read your copy.

2. Use Power Words

Power words are effective words that can be incredibly persuasive when it comes to writing. Copyblogger found that the top 5 power words are the person’s name (like in the subject heading of an e-newsletter), free, because, instantly and new. Using just one of these captures attention because it shows to the reader that you are targeting them personally with what they are searching for.

Words such as ‘instantly’ make us feel that we are getting a fast reward, activating centres in our brain. Use words such as this if you feel you can solve your customers’ needs quickly, efficiently, and effectively.

3. Make It Emotional 

Writing copy with the reader's emotions in mind is a great way of ensuring your copy is successful - after all, we don't want to read something if we don't feel like it has us in mind. Using emotional words that conjure up images in a reader’s minds can be incredibly persuasive. The best way of doing this is to put yourself in the reader's shoes. For instance, if your audience is looking to order food, creating an emotive image using words describing the flavours, textures, smells, colours, and so on of the food can create an instant craving for the product.

To round it up, the best way to write effective copy is to keep it simple, use powerful words and get in touch with emotions. Following these top tips should spark interest in your products and services and lead to increased sales! We hope they help you! 

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 13 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

How Merch Can Take Your Small Business To The Next Level

How Merch Can Take Your Small Business To The Next Level

With Small Business Saturday taking place in just a couple of weeks (on 5 December 2020, to be precise), there's no better time to bring you insights and ideas for help...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...