Reasons Why Promotional Marketing is Essential

In a world of digital marketing and social media campaigns, other long-standing forms of marketing are sometimes forgotten about. Whilst trends in the marketing world come and go, some are here to stay. Promotional marketing is one of them. What is clear is that today’s customers are looking to create a relationship with a brand. This can be done in a multitude of ways, but one way is through promotional merchandise.

What’s more, these relationships are long-term, with Jansen Manfredini from Sage World writing that “consumers hang on to promotional products for an average of 6.6 months” and “89% of consumers can recall the advertiser of a promotional product they’d received in the last two years”. The incredible thing about promotional marketing is that you can create an uninterrupted link between your promotional merchandise and your brand.

According to a survey by Brandwatch, the most popular promotional products are USB drives, pens, electrical items, and mugs; all relatively low-cost and easy to add to your marketing plan. There are many ways you can hand out promotional merchandise to your customers. Firstly, you can give them away at trade shows, festivals, and events to individuals who walk by or come to your stall.

You could also offer your merchandise as a free gift with a purchase from your company, either in-store or online. You could send promotional merchandise as a welcome gift for signing up to an e-newsletter. Furthermore, you can use promotional merchandise as a prize for social media competitions. For instance, we have given out Total Merchandise themed goody bags in the past from our Facebook competitions including merchandise such as beach balls, pens and advent calendars!

A final way that you can use promotional merchandise is to sell it- if your brand is on-trend, people will happily pay for some merchandise, in particular, t-shirts. For example, Leeds University Union has a popular hummus and pitta stall, and they sold t-shirts with a witty slogan and their brand name which have been spotted around campus and on the gym.

Promotional merchandise can be one of the best ways to increase brand recognition. As we mentioned earlier, people will often link your brand with the product you gave them. By gifting merchandise that is branded with your logo and is useful for everyday use, you will provide the opportunity for your customers to see your brand every day. For instance, mugs have been reported to be kept longer than other promotional merchandise, so these could be something you invest in for your next marketing campaign.

If you have any promotional merchandise you have kept, tag us in your pictures of them on Instagram!

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Hashtags at the ready people because it's almost time to celebrate #ChampagneDay 🥂 In fact, you will be able to raise a glass in t-minus (approximately) 12 ho...

Our Top 10 Best-Selling Promotional Products of 2021

Our Top 10 Best-Selling Promotional Products of 2021

With 2022 just around the corner, there's no better time to shine a light on our very best promotional products of 2021. Will we have a new winner this year, or wi...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

5 Promotional Products That Every Business Needs

5 Promotional Products That Every Business Needs

The promotional products you choose to represent your business are of the utmost importance. After all, these are the items that will be showcasing your branding and helping to...

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

Queen Elizabeth's Platinum Jubilee is rapidly approaching - and if you're looking for ways that your business can get involved in the action, Total Merchandise is here t...

Brew Up Your Marketing This National Tea Day

Brew Up Your Marketing This National Tea Day

Just in case you weren't already aware, today (21st April 2022) is National Tea Day! As a national of brew lovers, this day of celebrating the cuppa is the perfect opportuni...