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Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.
Articles by Adam Carter

Are Promotional Products A Good Investment For A Startup Company?
Businesses are popping up here, there, and everywhere nowadays which is great for the economy but it can be a tricky start for some. Marketing budgets for startups are not often

How to market to an older generation: Part 2
Last week we covered how promotional merchandise is an effective tool to market to an older generation, and how, if you're targeting the older demographic, to aim to not hav

How to market to an older generation: Part 1
With many articles covering how to market to younger generations - namely millennials - it can be easy to forget the older demographic. We would suggest that this is individuals

10 Promotional Merchandise Ideas for Your Small Business: Part 3
It’s the final chapter of our brilliant ideas for using promotional merchandise to market your business. We’ve covered everything from golf balls, to viral products

10 Promotional Merchandise Ideas for Your Small Business: Part 2
We wanted to share with you 20 brilliant ideas for using promotional merchandise to market your small business. As we mentioned earlier this week, promotional merchandise is an

10 Promotional Merchandise Ideas for Your Small Business: Part 1
Without a huge marketing budget, it can be difficult to get creative when trying to market your small business. Luckily, promotional merchandise handles the creative side for yo

Why and How Your Business Should Sponsor Local Sports Teams
If you own a small business, it could be a great idea to sponsor a local sports team to gain great publicity for your brand as well as create essential goodwill. Whilst many may

How to Run a Competition on Instagram: Part 3
It’s time for the final chapter in our article series all about how to run a fantastic competition on Instagram to build excitement about your brand, help you reach and en

How to Run a Competition on Instagram: Part 2
The cat’s out of the bag… we have launched a competition on our Instagram @totalmerchandise