How to Run a Competition on Instagram: Part 3

It’s time for the final chapter in our article series all about how to run a fantastic competition on Instagram to build excitement about your brand, help you reach and engage new fans, and ultimately increase sales! We’ve covered deciding on a prize, the rules, the types of competition you can choose from, and today we’re looking at how to actually create and promote your competition.

Step 4: Run the competition

In Part 2 we discussed some keywords to include in the caption (#win!) and your options to include an image of the prize or a graphic to show off your competition. Another option is to choose video. We’re in a world where video is king – for instance, see how Facebook has evolved whereby text has been replaced by video. Brands need to be authentic to generate a real following, therefore it could be an idea to have a member of staff or a brand representative explain your competition and how to enter and show the prizes – make sure you include subtitles so that everyone can understand the rules.

For your caption, it’s easiest to do a 1,2,3, bullet point list so it’s easy to see what your entry requirements are, for instance in our competition you can see from the image below that we have included 3 steps to enter.

Step 5: Promote!

You have 2 choices here – you can choose to grow your competition organically, or you can do a paid promotion. For an organic competition, ensure you share it as much as you can on your Instagram story, and other social media platforms if you want. Instagram Ads are another way to go and they’re fantastic as they use the Facebook Ads platform to run so they’re targeted toward your target market. Your option here depends on your budget and what you want from this competition. If your budget allows and you believe that particular competition will help to grow your business then, by all means, invest in a sponsored promotion. However, your competition will still do well if grown organically – as your followers will be the first to see it, and they will be interested in your brand, then the people who they tag to enter are likely to be interested too, therefore, you shouldn’t miss out on reaching your target audience through an organic Instagram competition.

We hope you have as much fun running your competition as we do! In the meantime, head over to @totalmerchandise and enter our competition to win a £50 Amazon voucher. Good luck! 

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

How Merch Can Take Your Small Business To The Next Level

How Merch Can Take Your Small Business To The Next Level

With Small Business Saturday taking place in just a couple of weeks (on 5 December 2020, to be precise), there's no better time to bring you insights and ideas for help...

What is the Must-Have Promotional Product for 2022?

What is the Must-Have Promotional Product for 2022?

With autumn officially in full swing and the end of 2021 creeping up on us not so slowly, now is the perfect time to consider your promotional means for 2022. And, wha...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

We're all aware that October is a fully booked month, with events like the change in seasons, the clocks changing, Halloween, and - not forgetting - the start of the ru...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

Spook-tacular Promotional Products for Your Business this Halloween

Spook-tacular Promotional Products for Your Business this Halloween

With spooky season just in reach, now is the perfect time to consider your frightfully good merchandise ideas for your business. And, Total Merchandise is here to help!