10 Promotional Merchandise Ideas for Your Small Business: Part 2

We wanted to share with you 20 brilliant ideas for using promotional merchandise to market your small business. As we mentioned earlier this week, promotional merchandise is an essential and powerful tool you can use to increase brand awareness whilst consistently reminding recipients of your gift about your brand. We’ll jump straight into it…

Promotional Notebooks And Diaries

Perfect for businesspeople, a promotional notebook or diary can be a useful gift for day to day life. The British Promotional Merchandise Association (BPMA) has noted that people value gifts that are useful when they say what they are looking for in a promotional product, so this gives a big tick for promotional notebooks and diaries. When you give the gift, have your company logo and contact details on there so you are essentially creating a useful business card. We have a range of notebooks and diaries, from luxury ones to budget ones, from big ones to compact ones, choose one that fits in with your company style and get ordering!

Anything Viral

Although not product-specific, it can be big for your business to jump on a viral trend. For example, we stocked fidget spinners when they were at their peak in popularity, therefore businesses could purchase promotional fidget spinners from us while they were still a big craze. If you think back to it, every other person seemed to be carrying a fidget spinner, therefore, why shouldn’t it have your company’s name on it!

Promotional Pens

Always budget-friendly, useful, and good for all ages, promotional pens are a great giveaway. Consider handing them out at exhibitions and trade fairs, where people will be wanting to write notes and information down. While you may think there isn’t a huge print space for everything you want to include, don’t forget that there are a variety of pens including banner pens which pull out to reveal a large printing space. Again, you can go for weighty, luxury metal pens, or you can go for a classic ballpoint pen – there is a range to suit all budgets.

Golf Balls

A lot of people take their business and clients to the golf course, so why not go one step further and invest in some promotional golf balls. In effect, they should link your customer’s memories of playing golf to your brand as they see your logo everywhere on the course. Genius!

Next week we’ll carry on with the final few of our top 10 promotional merchandise ideas for a small business. 

Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

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